current
Smarter Spending & Value
Cost-of-living pressures are driving consumers towards cost-effective and convenient ambient and frozen ready meals.
Timeframe
immediate
Categories
Impact areas
Detailed Analysis
Consumers are increasingly prioritizing value and convenience in their food choices due to ongoing economic challenges. This has led to a renewed focus on ambient and frozen ready meals, which offer cost savings and reduced waste compared to fresh alternatives. The report highlights that "Convenience, cost-saving and waste reduction are just some of the reasons for consumers' renewed focus on ambient and frozen products." This shift in consumer behavior is pushing manufacturers to innovate within these categories, offering higher quality ingredients and more diverse flavors.
Context Signals
Consumers are trading down from premium offerings.
Increased demand for ambient and frozen products.
Focus on innovation in shelf-stable meals.
Edge
Potential for premiumization within the ambient and frozen categories, offering higher quality ingredients and unique flavor profiles at competitive prices.
Development of subscription services for ambient and frozen ready meals, catering to budget-conscious consumers seeking convenience.
Increased use of sustainable packaging for these products to align with growing consumer environmental concerns.
