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- TrendThemeImpact AreasCategorySummaryReport
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Short Trend Summary
AI adoption will accelerate in 2025, with energy and commodities companies focusing on use cases that promote optimization and innovation.
AI-Driven Optimization and Innovation- AI-Driven Transformation
- Agriculture
- Oil and Gas
- Renewables
- Trading Systems
- Business & Commerce
- Emerging Technology
- Global Challenges
AI adoption will accelerate in 2025, with energy and commodities companies focusing on use cases that promote optimization and innovation.
Publicis Sapient: 5 trends shaping...AI-Driven Optimization and Innovation
AI adoption will accelerate in 2025, with energy and commodities companies focusing on use cases that promote optimization and innovation.
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Short Trend Summary
Continued volatility in energy and food supply chains necessitates advanced analytics and AI for optimization and disruption mitigation.
Supply Chain Resilience and Optimization- AI-Driven Transformation
- Navigating Global Uncertainty
- Agriculture
- Food Supply Chain
- Oil and Gas
- Renewables
- Business & Commerce
- Emerging Technology
Continued volatility in energy and food supply chains necessitates advanced analytics and AI for optimization and disruption mitigation.
Publicis Sapient: 5 trends shaping...Supply Chain Resilience and Optimization
Continued volatility in energy and food supply chains necessitates advanced analytics and AI for optimization and disruption mitigation. 
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Short Trend Summary
Artificial intelligence is poised to significantly enhance productivity and economic growth, potentially offsetting some inflationary pressures.
AI-Driven Productivity Boost- AI-Driven Transformation
- Business investment
- Global economy
- Labor markets
- Business & Commerce
- Emerging Technology
- Finance & Money
Artificial intelligence is poised to significantly enhance productivity and economic growth, potentially offsetting some inflationary pressures.
Mercer: Economic and market outlook...AI-Driven Productivity Boost
Artificial intelligence is poised to significantly enhance productivity and economic growth, potentially offsetting some inflationary pressures. 
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Short Trend Summary
Artificial intelligence is transforming marketing by enabling outcome-based planning, personalized advertising, and improved campaign performance.
AI-Powered Marketing- AI-Driven Transformation
- Advertising
- Campaign Optimization
- Data Analytics
- Marketing Automation
- Brands & Advertising
- Emerging Technology
Artificial intelligence is transforming marketing by enabling outcome-based planning, personalized advertising, and improved campaign performance.
Meta: Rethinking media mix effectivenessAI-Powered Marketing
Artificial intelligence is transforming marketing by enabling outcome-based planning, personalized advertising, and improved campaign performance. 
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Short Trend Summary
The changing economic landscape, driven by factors like AI and fiscal activism, creates a favorable environment for active management and alpha generation.
Active Management Opportunity- AI-Driven Transformation
- Navigating Global Uncertainty
- Active management
- Alpha generation
- Investment strategies
- Market inefficiencies
- Monetary Policy
- Business & Commerce
- Emerging Technology
- Finance & Money
The changing economic landscape, driven by factors like AI and fiscal activism, creates a favorable environment for active management and alpha generation.
J.P. Morgan: LTCMA reportActive Management Opportunity
The changing economic landscape, driven by factors like AI and fiscal activism, creates a favorable environment for active management and alpha generation. 
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Short Trend Summary
AI is poised to significantly impact the health care sector, from improving drug development to automating tasks and modernizing business models.
AI-Driven Health Care Disruption- AI-Driven Transformation
- Biotechnology
- Health Care Technology
- Imaging Technologies
- Life Science Services
- Pharmaceuticals
- Robotic Surgery
- Business & Commerce
- Emerging Technology
- Health & Wellness
AI is poised to significantly impact the health care sector, from improving drug development to automating tasks and modernizing business models.
J.P. Morgan: Outlook 2025 building...AI-Driven Health Care Disruption
AI is poised to significantly impact the health care sector, from improving drug development to automating tasks and modernizing business models. 
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Short Trend Summary
Social media marketers are increasingly using AI tools to create more effective, tailored content, boosting efficiency and performance.
AI-Powered Social Content- AI-Driven Transformation
- Authenticity and Transparency Reign Supreme
- Content creation
- Marketing Automation
- Social Media Management
- Brands & Advertising
- Digital Platforms
- Emerging Technology
Social media marketers are increasingly using AI tools to create more effective, tailored content, boosting efficiency and performance.
HubSpot: 2024 social trends reportAI-Powered Social Content
Social media marketers are increasingly using AI tools to create more effective, tailored content, boosting efficiency and performance. 
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Short Trend Summary
Platforms are forging partnerships and licensing deals to secure high-quality content and retain users in the competitive streaming and AI landscape.
Partnership Gold Rush- AI-Driven Transformation
- Authenticity and Transparency Reign Supreme
- Content Licensing
- Generative AI
- Media Consumption
- Platform Partnerships
- Streaming Services
- Business & Commerce
- Digital Platforms
- Emerging Technology
Platforms are forging partnerships and licensing deals to secure high-quality content and retain users in the competitive streaming and AI landscape.
Dentsu: The year of impact...Partnership Gold Rush
Platforms are forging partnerships and licensing deals to secure high-quality content and retain users in the competitive streaming and AI landscape. 
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Short Trend Summary
AI is transforming wealth management by automating tasks, boosting advisor productivity, and enabling personalized client engagement.
Cyborg Wealth Advisors- AI-Driven Transformation
- Financial Services
- Fintech
- Wealth Management
- Business & Commerce
- Emerging Technology
- Finance & Money
AI is transforming wealth management by automating tasks, boosting advisor productivity, and enabling personalized client engagement.
CB Insights: Tech trends 2025Cyborg Wealth Advisors
AI is transforming wealth management by automating tasks, boosting advisor productivity, and enabling personalized client engagement. 
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Short Trend Summary
The rising popularity of personal AI assistants is driving a shift towards assistant-first customer service interactions.
Assistant-First Customer Service- AI-Driven Transformation
- Customer service
- Technology
- User Experience
- Business & Commerce
- Consumer Attitudes
- Emerging Technology
The rising popularity of personal AI assistants is driving a shift towards assistant-first customer service interactions.
Zendesk: CX trends 2025Assistant-First Customer Service
The rising popularity of personal AI assistants is driving a shift towards assistant-first customer service interactions. 
