Your trends
- TrendThemeImpact AreasCategorySummaryReport
-
Short Trend Summary
Brands are embracing spectacle and entertainment to create memorable experiences and amplify their digital presence.
Fashion-tainment Focus- Experiences Over Material Goods
- The Blurring of Physical and Digital Realities
- Brand Storytelling
- Event production
- Experiential Marketing
- Brands & Advertising
- Consumer Attitudes
- Entertainment
Brands are embracing spectacle and entertainment to create memorable experiences and amplify their digital presence.
Karla Otto: SS25 womenswear roundupFashion-tainment Focus
Brands are embracing spectacle and entertainment to create memorable experiences and amplify their digital presence.