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- TrendThemeImpact AreasCategorySummaryReport
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Short Trend Summary
Brand loyalty is decreasing due to price sensitivity, but loyalty program usage is increasing as consumers seek value.
Declining Brand Loyalty- Navigating Global Uncertainty
- Values-Driven Consumption
- Brand strategy
- Consumer Behavior
- Loyalty Programs
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
Brand loyalty is decreasing due to price sensitivity, but loyalty program usage is increasing as consumers seek value.
Forrester: Predictions 2025 B2C CXDeclining Brand Loyalty
Brand loyalty is decreasing due to price sensitivity, but loyalty program usage is increasing as consumers seek value.
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Short Trend Summary
China's growth outlook is uncertain, with ongoing challenges in the property sector and weak consumer confidence, requiring effective stimulus measures.
China’s Growth Uncertainty- Navigating Global Uncertainty
- Chinese economy
- Commodity markets
- Global economy
- Trade
- Business & Commerce
- Finance & Money
- Government & Politics
China's growth outlook is uncertain, with ongoing challenges in the property sector and weak consumer confidence, requiring effective stimulus measures.
Mercer: Economic and market outlook...China’s Growth Uncertainty
China's growth outlook is uncertain, with ongoing challenges in the property sector and weak consumer confidence, requiring effective stimulus measures. 
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Short Trend Summary
Consumers are becoming more strategic with their spending, prioritizing value and seeking long-term benefits from their purchases.
Wiser Wallets- Navigating Global Uncertainty
- Values-Driven Consumption
- Consumer goods
- E-commerce
- Loyalty Programs
- Retail
- Business & Commerce
- Consumer Attitudes
- Finance & Money
Consumers are becoming more strategic with their spending, prioritizing value and seeking long-term benefits from their purchases.
Euromonitor: Top global consumer trends...Wiser Wallets
Consumers are becoming more strategic with their spending, prioritizing value and seeking long-term benefits from their purchases. 
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Short Trend Summary
Donald Trump's re-election victory creates significant uncertainty and potential upheaval in global politics, economics, and trade.
Trumpian Uncertainty and Global Impact- Navigating Global Uncertainty
- Economics
- Geopolitics
- International Trade
- Business & Commerce
- Finance & Money
- Government & Politics
Donald Trump's re-election victory creates significant uncertainty and potential upheaval in global politics, economics, and trade.
IQ: Contagious download 2024Trumpian Uncertainty and Global Impact
Donald Trump's re-election victory creates significant uncertainty and potential upheaval in global politics, economics, and trade. 
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Short Trend Summary
Economic uncertainty and job market pressures are fueling anxiety among employees, requiring organizations to prioritize employee well-being and transparent communication.
Pervasive Organizational Anxiety- Authenticity and Transparency Reign Supreme
- Navigating Global Uncertainty
- Employee Morale
- Employee Retention
- Organizational Culture
- Business & Commerce
- The Workplace
Economic uncertainty and job market pressures are fueling anxiety among employees, requiring organizations to prioritize employee well-being and transparent communication.
AIHR: HR trends report 2025Pervasive Organizational Anxiety
Economic uncertainty and job market pressures are fueling anxiety among employees, requiring organizations to prioritize employee well-being and transparent communication. 
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Short Trend Summary
Consumers globally are anticipating spending cuts in 2025 due to persistent inflation and economic uncertainty.
Reduced Consumer Spending- Navigating Global Uncertainty
- Consumer goods
- Hospitality
- Leisure
- Retail
- Travel
- Business & Commerce
- Consumer Attitudes
- Finance & Money
Consumers globally are anticipating spending cuts in 2025 due to persistent inflation and economic uncertainty.
AlixPartners: 2025 global consumer outlookReduced Consumer Spending
Consumers globally are anticipating spending cuts in 2025 due to persistent inflation and economic uncertainty. 
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Short Trend Summary
The anticipated revival of the investment cycle is postponed to early 2025 due to persistent uncertainty and a wait-and-see approach by businesses.
Delayed Investment Cycle- Navigating Global Uncertainty
- Business Confidence
- Global economy
- Investment
- Business & Commerce
- Finance & Money
- Government & Politics
The anticipated revival of the investment cycle is postponed to early 2025 due to persistent uncertainty and a wait-and-see approach by businesses.
Allianz: Global economic outlook 2024-2025Delayed Investment Cycle
The anticipated revival of the investment cycle is postponed to early 2025 due to persistent uncertainty and a wait-and-see approach by businesses. 