current
Wiser Wallets
Consumers are becoming more strategic with their spending, prioritizing value and seeking long-term benefits from their purchases.
Timeframe
near-term
Categories
Subcategories
Impact areas
Detailed Analysis
Economic uncertainty has instilled a cautious approach to spending, with consumers carefully weighing the worth of purchases against their priorities. This trend goes beyond simply seeking the cheapest option; it's about maximizing value and ensuring purchases align with both current and future needs. "Purchase decisions are strategic and intentional. In fact, a majority of consumers extensively researched products or services and only 18% said they often made impulse purchases in 2024."
Context Signals
Global inflation easing to 4.2% in 2025, but remaining higher in emerging economies.
Growth of private label brands across several consumer goods sectors.
Increasing consumer interest in engaging with brands to influence product innovation.
Edge
Brands that can demonstrate clear, long-term value will gain a competitive advantage.
Emphasis on experiential rewards and personalized loyalty programs.
Opportunities for brands to co-create products and services with consumers.
