Your trends
- TrendThemeImpact AreasCategorySummaryReport
-
Short Trend Summary
Successful companies are shifting from a product-centric to a brand-centric approach, leveraging brand equity to drive exponential growth in new arenas.
Brand as Growth Driver- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Brand strategy
- Business growth
- Market Expansion
- Brands & Advertising
- Business & Commerce
Successful companies are shifting from a product-centric to a brand-centric approach, leveraging brand equity to drive exponential growth in new arenas.
Interbrand: Best Global Brands ReportBrand as Growth Driver
Successful companies are shifting from a product-centric to a brand-centric approach, leveraging brand equity to drive exponential growth in new arenas.