Your trends

• Trend
  Theme
  Impact Areas
  Category
  Summary
  Report
• Micro and Macro Travel
  • Experiences Over Material Goods
  • Navigating Global Uncertainty
  • Values-Driven Consumption
  • Hospitality industry
  • Travel patterns
  • Work-life balance
  • Lifestyle
  • Travel & Tourism

  Travel choices reflect diverse lifestyles, with increasing interest in both short getaways (micro-tourism) and extended stays (macro-tourism).

  Lemongrass: Travel trend report 2025

  Micro and Macro Travel

  Travel choices reflect diverse lifestyles, with increasing interest in both short getaways (micro-tourism) and extended stays (macro-tourism).

  • Lifestyle
  • Travel & Tourism
  • Experiences Over Material Goods
  • Navigating Global Uncertainty
  • Values-Driven Consumption

  Impact Areas Hospitality industry, Travel patterns, Work-life balance

  Themes Experiences Over Material Goods, Navigating Global Uncertainty, Values-Driven Consumption

  Categories Lifestyle, Travel & Tourism
  
  
• Tofu Tourism
  • Experiences Over Material Goods
  • Values-Driven Consumption
  • Food and beverage sector
  • Hospitality industry
  • Sustainable tourism
  • Consumer Attitudes
  • Food & Drink
  • Travel & Tourism

  Veganism influences travel choices, with increasing demand for vegan-friendly accommodations, tours, and dining options.

  Lemongrass: Travel trend report 2025

  Tofu Tourism

  Veganism influences travel choices, with increasing demand for vegan-friendly accommodations, tours, and dining options.

  • Consumer Attitudes
  • Food & Drink
  • Travel & Tourism
  • Experiences Over Material Goods
  • Values-Driven Consumption

  Impact Areas Food and beverage sector, Hospitality industry, Sustainable tourism

  Themes Experiences Over Material Goods, Values-Driven Consumption

  Categories Consumer Attitudes, Food & Drink, Travel & Tourism
  
  
• Luxury Sustainability Struggle
  • Authenticity and Transparency Reign Supreme
  • Values-Driven Consumption
  • Hospitality industry
  • Luxury travel
  • Sustainability
  • Consumer Attitudes
  • Sustainability
  • Travel & Tourism

  Luxury travelers seek sustainable options but are reluctant to compromise on comfort and opulence.

  Lemongrass: Travel trend report 2025

  Luxury Sustainability Struggle

  Luxury travelers seek sustainable options but are reluctant to compromise on comfort and opulence.

  • Consumer Attitudes
  • Sustainability
  • Travel & Tourism
  • Authenticity and Transparency Reign Supreme
  • Values-Driven Consumption

  Impact Areas Hospitality industry, Luxury travel, Sustainability

  Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption

  Categories Consumer Attitudes, Sustainability, Travel & Tourism
  
  
• Last-Minute Travel
  • Experiences Over Material Goods
  • Navigating Global Uncertainty
  • Consumer Behavior
  • Hospitality industry
  • Travel booking platforms
  • Consumer Attitudes
  • Travel & Tourism

  Uncertainty and the desire for flexibility drive the continued popularity of last-minute travel bookings.

  Lemongrass: Travel trend report 2025

  Last-Minute Travel

  Uncertainty and the desire for flexibility drive the continued popularity of last-minute travel bookings.

  • Consumer Attitudes
  • Travel & Tourism
  • Experiences Over Material Goods
  • Navigating Global Uncertainty

  Impact Areas Consumer Behavior, Hospitality industry, Travel booking platforms

  Themes Experiences Over Material Goods, Navigating Global Uncertainty

  Categories Consumer Attitudes, Travel & Tourism