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Short Trend Summary
Consumers are shifting away from traditional milestones, embracing smaller 'minorstones' and prioritizing daily joy and fulfillment.
Prioritizing Minorstones & Joy- Experiences Over Material Goods
- The Power of Community and Connection
- Values-Driven Consumption
- Marketing
- Mental Wellness
- Product Development
- Retail
- Brands & Advertising
- Consumer Attitudes
- Culture
Consumers are shifting away from traditional milestones, embracing smaller 'minorstones' and prioritizing daily joy and fulfillment.
WGSN: Future consumer 2026Prioritizing Minorstones & Joy
Consumers are shifting away from traditional milestones, embracing smaller 'minorstones' and prioritizing daily joy and fulfillment.