Your trends

• Trend
  Theme
  Impact Areas
  Category
  Summary
  Report
• Retention Prioritized
  • Experiences Over Material Goods
  • The Power of Community and Connection
  • Customer Relationship Management
  • Marketing Budget Allocation
  • Player Lifetime Value
  • Brands & Advertising
  • Business & Commerce
  • Consumer Attitudes

  With rising acquisition costs, iGaming operators are shifting their focus from short-term acquisition to long-term player retention strategies.

  Softswiss: iGaming Trends 2025

  Retention Prioritized

  With rising acquisition costs, iGaming operators are shifting their focus from short-term acquisition to long-term player retention strategies.

  • Brands & Advertising
  • Business & Commerce
  • Consumer Attitudes
  • Experiences Over Material Goods
  • The Power of Community and Connection

  Impact Areas Customer Relationship Management, Marketing Budget Allocation, Player Lifetime Value

  Themes Experiences Over Material Goods, The Power of Community and Connection

  Categories Brands & Advertising, Business & Commerce, Consumer Attitudes