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- TrendThemeImpact AreasCategorySummaryReport
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Short Trend Summary
Brands are increasingly leveraging fan culture and participating in fandoms to connect with their target audiences.
Brand Fandom Engagement- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Branding
- Consumer Engagement
- Marketing
- Brands & Advertising
- Consumer Attitudes
- Digital Platforms
Brands are increasingly leveraging fan culture and participating in fandoms to connect with their target audiences.
YouTube: Trends fandom report 2024Brand Fandom Engagement
Brands are increasingly leveraging fan culture and participating in fandoms to connect with their target audiences.
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Short Trend Summary
Building genuine connections between brands and consumers is becoming increasingly important, with creators playing a key role in fostering these relationships.
Authentic Brand Connections- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Branding
- Influencer marketing
- Marketing
- Social Media
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
Building genuine connections between brands and consumers is becoming increasingly important, with creators playing a key role in fostering these relationships.
Meta: MX Plan & Go...Authentic Brand Connections
Building genuine connections between brands and consumers is becoming increasingly important, with creators playing a key role in fostering these relationships. 
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Short Trend Summary
Gen Z women are increasingly progressive, while Gen Z men show a trend towards more conservative views, creating a significant generational and gender gap.
Gen Z Gender Divide- The Power of Community and Connection
- Values-Driven Consumption
- Branding
- Marketing
- Politics
- Social Activism
- Brands & Advertising
- Consumer Attitudes
- Culture
Gen Z women are increasingly progressive, while Gen Z men show a trend towards more conservative views, creating a significant generational and gender gap.
Ipsos: Almanac 2025Gen Z Gender Divide
Gen Z women are increasingly progressive, while Gen Z men show a trend towards more conservative views, creating a significant generational and gender gap. 
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Short Trend Summary
Brands must prioritize empathy, understand the context of their audience, and align with their values to achieve success in a fragmented world.
Contextual Branding- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Advertising
- Branding
- Consumer Behavior
- Marketing
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
Brands must prioritize empathy, understand the context of their audience, and align with their values to achieve success in a fragmented world.
Ipsos: Almanac 2025Contextual Branding
Brands must prioritize empathy, understand the context of their audience, and align with their values to achieve success in a fragmented world. 
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Short Trend Summary
Brands are increasingly collaborating with artists to create unique products and experiences that capture consumer attention.
Creative Collaborations: Brand Elevation- Authenticity and Transparency Reign Supreme
- Experiences Over Material Goods
- Values-Driven Consumption
- Branding
- Marketing
- Product Development
- Retail
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
Brands are increasingly collaborating with artists to create unique products and experiences that capture consumer attention.
The Drawing Arm: Trend report...Creative Collaborations: Brand Elevation
Brands are increasingly collaborating with artists to create unique products and experiences that capture consumer attention. 
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Short Trend Summary
Brands are leveraging nostalgia to connect with consumers yearning for simpler, more authentic times.
The Good Old Days: Nostalgia Marketing- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Advertising
- Branding
- Marketing
- Product Design
- Brands & Advertising
- Consumer Attitudes
Brands are leveraging nostalgia to connect with consumers yearning for simpler, more authentic times.
The Drawing Arm: Trend report...The Good Old Days: Nostalgia Marketing
Brands are leveraging nostalgia to connect with consumers yearning for simpler, more authentic times. 
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Short Trend Summary
A preference for soft, warm lighting and subtle textures, creating a gentler, more introspective visual style.
Warm, Intimate Moods- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Advertising
- Branding
- Filmmaking
- Photography
- Brands & Advertising
- Consumer Attitudes
- Culture
A preference for soft, warm lighting and subtle textures, creating a gentler, more introspective visual style.
Stocksy: Visual Insights Report 2025Warm, Intimate Moods
A preference for soft, warm lighting and subtle textures, creating a gentler, more introspective visual style. 
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Short Trend Summary
The concept of "discount" is expanding beyond just price, encompassing value, health, sustainability, and convenience.
Evolving Discount Landscape- Authenticity and Transparency Reign Supreme
- Values-Driven Consumption
- Branding
- CPG
- Retail
- Business & Commerce
- Consumer Attitudes
The concept of "discount" is expanding beyond just price, encompassing value, health, sustainability, and convenience.
Nielsen: Guide to 2025 mid-year...Evolving Discount Landscape
The concept of "discount" is expanding beyond just price, encompassing value, health, sustainability, and convenience. 
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Short Trend Summary
Consumers are seeking genuine connections with brands, valuing authenticity and influencer marketing.
Authentic Brand Connections- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Branding
- Content creation
- Influencer marketing
- Social Media Marketing
- Brands & Advertising
- Consumer Attitudes
Consumers are seeking genuine connections with brands, valuing authenticity and influencer marketing.
Meta: BR plan & go...Authentic Brand Connections
Consumers are seeking genuine connections with brands, valuing authenticity and influencer marketing. 
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Short Trend Summary
Increased competition among influencers and demand for demonstrable ROI are driving down collaboration costs.
Falling Influencer Rates- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Advertising
- Branding
- Influencer marketing
- Brands & Advertising
- Business & Commerce
- Digital Platforms
Increased competition among influencers and demand for demonstrable ROI are driving down collaboration costs.
Kolsquare: Trends report 2025Falling Influencer Rates
Increased competition among influencers and demand for demonstrable ROI are driving down collaboration costs. 
