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Short Trend Summary
Consumers are seeking new and unexpected forms of pleasure and escapism, driven by a desire for multisensory experiences and a need for joy in uncertain times.
Redefined Hedonism- Experiences Over Material Goods
- Navigating Global Uncertainty
- The Blurring of Physical and Digital Realities
- Entertainment
- Experiential Marketing
- Food and beverage industry
- Sensory Design
- Consumer Attitudes
- Culture
- Lifestyle
Consumers are seeking new and unexpected forms of pleasure and escapism, driven by a desire for multisensory experiences and a need for joy in uncertain times.
Kantar: The future of alcoholRedefined Hedonism
Consumers are seeking new and unexpected forms of pleasure and escapism, driven by a desire for multisensory experiences and a need for joy in uncertain… -
Short Trend Summary
Consumers are seeking multi-sensory cocktail experiences that go beyond taste, embracing immersive venues and innovative flavor combinations.
Immersive Cocktail Frontiers- Experiences Over Material Goods
- The Power of Community and Connection
- Bars and Restaurants
- Music Industry
- Sensory Design
- Consumer Attitudes
- Culture
- Food & Drink
Consumers are seeking multi-sensory cocktail experiences that go beyond taste, embracing immersive venues and innovative flavor combinations.
Bacardi: Cocktail trends report 2025Immersive Cocktail Frontiers
Consumers are seeking multi-sensory cocktail experiences that go beyond taste, embracing immersive venues and innovative flavor combinations.