emerging
Redefined Hedonism
Consumers are seeking new and unexpected forms of pleasure and escapism, driven by a desire for multisensory experiences and a need for joy in uncertain times.
Themes
Timeframe
near-term
Categories
Subcategories
Detailed Analysis
The traditional concept of hedonism is evolving beyond simple indulgence. Consumers are now seeking more complex, multisensory experiences that offer a sense of escape and novelty. This is reflected in the rise of subversive flavors, interactive brand experiences, and a focus on stimulating multiple senses. "Finding joy and alternative forms of pleasure is the new goal, and as such, new experiences and multisensorial touchpoints are becoming a great way for consumers to step away from their day-to-day and stumble into the unexpected."
Context Signals
Rise of ASMR and other sensory-focused content online.
Brands experimenting with unusual flavors and pairings.
Growing interest in immersive experiences like dining in the dark.
Edge
Personalized sensory experiences tailored to individual preferences and moods.
Integration of technology to enhance and personalize sensory experiences.
Development of new sensory vocabularies and frameworks for describing experiences.
