Your trends
- TrendThemeImpact AreasCategorySummaryReport
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Short Trend Summary
Consumers are prioritizing personal growth and individual milestones over traditional life-stage markers.
Redefining Life-Stage Marketing- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Customer Segmentation
- Marketing
- Product Development
- Brands & Advertising
- Consumer Attitudes
- Lifestyle
Consumers are prioritizing personal growth and individual milestones over traditional life-stage markers.
TikTok: What's Next 2025 Trend...Redefining Life-Stage Marketing
Consumers are prioritizing personal growth and individual milestones over traditional life-stage markers. -
Short Trend Summary
Consumers, led by Gen Z, prioritize holistic well-being, leading to a decrease in instant gratification and increased focus on long-term health, including mindful alcohol consumption.
Holistic Self-Care & Moderation- Experiences Over Material Goods
- The Power of Community and Connection
- Values-Driven Consumption
- Alcohol
- Non-alcoholic beverages
- Wellness industry
- Consumer Attitudes
- Health & Wellness
- Lifestyle
Consumers, led by Gen Z, prioritize holistic well-being, leading to a decrease in instant gratification and increased focus on long-term health, including mindful alcohol consumption.
Synergy: Alcohol 2025-2026 trend reportHolistic Self-Care & Moderation
Consumers, led by Gen Z, prioritize holistic well-being, leading to a decrease in instant gratification and increased focus on long-term health, including mindful alcohol consumption. -
Short Trend Summary
Consumers are embracing a mindful, long-term approach to beauty, prioritizing prevention over repair and integrating nostalgic, sensory-rich experiences for holistic well-being.
Slow Living, Mindful Beauty- Experiences Over Material Goods
- The Power of Community and Connection
- Values-Driven Consumption
- Fragrance
- Skincare
- Wellness
- Consumer Attitudes
- Health & Wellness
- Lifestyle
Consumers are embracing a mindful, long-term approach to beauty, prioritizing prevention over repair and integrating nostalgic, sensory-rich experiences for holistic well-being.
Mintel: 2025 Global Beauty and...Slow Living, Mindful Beauty
Consumers are embracing a mindful, long-term approach to beauty, prioritizing prevention over repair and integrating nostalgic, sensory-rich experiences for holistic well-being. -
Short Trend Summary
Consumers are increasingly choosing low/no alcohol options as a lifestyle choice, driven by wellness and health priorities, rather than necessity.
Sober Curiosity Movement- The Power of Community and Connection
- Values-Driven Consumption
- Alcohol industry
- beverage industry
- Hospitality sector
- Wellness industry
- Consumer Attitudes
- Health & Wellness
- Lifestyle
Consumers are increasingly choosing low/no alcohol options as a lifestyle choice, driven by wellness and health priorities, rather than necessity.
Kantar: The future of alcoholSober Curiosity Movement
Consumers are increasingly choosing low/no alcohol options as a lifestyle choice, driven by wellness and health priorities, rather than necessity. -
Short Trend Summary
Traditional drinking moments are being replaced by a wider range of occasions, both in and out of the home, driven by changing lifestyles and the impact of the pandemic.
Fragmented Drinking Occasions- Experiences Over Material Goods
- The Power of Community and Connection
- Values-Driven Consumption
- Alcohol brands
- Bars and Restaurants
- Home entertainment
- RTD market
- Consumer Attitudes
- Food & Drink
- Lifestyle
Traditional drinking moments are being replaced by a wider range of occasions, both in and out of the home, driven by changing lifestyles and the impact of the pandemic.
Kantar: The future of alcoholFragmented Drinking Occasions
Traditional drinking moments are being replaced by a wider range of occasions, both in and out of the home, driven by changing lifestyles and the… -
Short Trend Summary
Consumers are seeking new and unexpected forms of pleasure and escapism, driven by a desire for multisensory experiences and a need for joy in uncertain times.
Redefined Hedonism- Experiences Over Material Goods
- Navigating Global Uncertainty
- The Blurring of Physical and Digital Realities
- Entertainment
- Experiential Marketing
- Food and beverage industry
- Sensory Design
- Consumer Attitudes
- Culture
- Lifestyle
Consumers are seeking new and unexpected forms of pleasure and escapism, driven by a desire for multisensory experiences and a need for joy in uncertain times.
Kantar: The future of alcoholRedefined Hedonism
Consumers are seeking new and unexpected forms of pleasure and escapism, driven by a desire for multisensory experiences and a need for joy in uncertain… -
Short Trend Summary
As the world feels increasingly overwhelming, individuals are focusing on self-development and control, seeking autonomy and personalized experiences.
Escaping to Individualism- Authenticity and Transparency Reign Supreme
- Experiences Over Material Goods
- Values-Driven Consumption
- Consumer preferences
- Marketing Strategies
- Personal development
- Brands & Advertising
- Consumer Attitudes
- Lifestyle
As the world feels increasingly overwhelming, individuals are focusing on self-development and control, seeking autonomy and personalized experiences.
Ipsos: Global trends 10th anniversary...Escaping to Individualism
As the world feels increasingly overwhelming, individuals are focusing on self-development and control, seeking autonomy and personalized experiences. -
Short Trend Summary
Travelers seek a balance of relaxation and high-impact adventures to maximize their vacation time and financial investment.
Maximized Vacation Experiences- Experiences Over Material Goods
- Values-Driven Consumption
- Hospitality
- Tourism
- Travel
- Consumer Attitudes
- Lifestyle
- Travel & Tourism
Travelers seek a balance of relaxation and high-impact adventures to maximize their vacation time and financial investment.
Hilton: 2025 trends report fact...Maximized Vacation Experiences
Travelers seek a balance of relaxation and high-impact adventures to maximize their vacation time and financial investment. -
Short Trend Summary
People are seeking deeper connections and sensory richness in real-world experiences, leading to a rebalancing of technology's role and creating opportunities for brands that offer tactile and authentic engagements.
Social Rewilding- Authenticity and Transparency Reign Supreme
- Experiences Over Material Goods
- The Power of Community and Connection
- Brand Experience
- Community Building
- Leisure and Recreation
- Retail
- Consumer Attitudes
- Culture
- Lifestyle
People are seeking deeper connections and sensory richness in real-world experiences, leading to a rebalancing of technology's role and creating opportunities for brands that offer tactile and authentic engagements.
Accenture: Life trends 2025Social Rewilding
People are seeking deeper connections and sensory richness in real-world experiences, leading to a rebalancing of technology's role and creating opportunities for brands that offer… -
Short Trend Summary
Consumers are migrating from urban centers to suburban and rural areas, seeking affordability and a simpler lifestyle.
Rural Revitalization & Migration- Experiences Over Material Goods
- The Power of Community and Connection
- Values-Driven Consumption
- Real estate
- Retail
- Rural Development
- Urban planning
- Business & Commerce
- Consumer Attitudes
- Lifestyle
Consumers are migrating from urban centers to suburban and rural areas, seeking affordability and a simpler lifestyle.
WGSN: Future consumer 2026Rural Revitalization & Migration
Consumers are migrating from urban centers to suburban and rural areas, seeking affordability and a simpler lifestyle.