emerging
Social Rewilding
People are seeking deeper connections and sensory richness in real-world experiences, leading to a rebalancing of technology's role and creating opportunities for brands that offer tactile and authentic engagements.
Themes
Timeframe
near-term
Categories
Subcategories
Impact areas
Detailed Analysis
There is a growing movement towards "social rewilding," where individuals are prioritizing real-world experiences and deeper connections with nature, their communities, and themselves. This trend involves a conscious effort to reduce reliance on digital technology and embrace tactile, sensory-rich activities. The report explains, "People are seeking depth, authenticity and sensory richness in their experiences. They want to engage with the world in meaningful ways, finding textural experiences that connect them with their environment and each other."
Context Signals
Resurgence of interest in vinyl records, disposable cameras, and dumbphones
Increased participation in outdoor activities and real-world social gatherings
Growing demand for handcrafted goods and experiences
Edge
Brands that offer authentic, textural experiences will foster stronger customer loyalty.
The focus on local culture and heritage will create opportunities for hyperlocal brand activations.
Digital technology will be used to enhance, rather than replace, real-world experiences.
