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Trends Slow Living, Mindful Beauty
emerging

Slow Living, Mindful Beauty

Consumers are embracing a mindful, long-term approach to beauty, prioritizing prevention over repair and integrating nostalgic, sensory-rich experiences for holistic well-being.

Themes

Experiences Over Material Goods , The Power of Community and Connection , Values-Driven Consumption

Timeframe

near-term

Categories

Consumer Attitudes Health & Wellness Lifestyle

Subcategories

Consumer Behavior Consumer Preferences Mental Well-being Productivity & Self-Improvement

Impact areas

Fragrance Skincare Wellness

Detailed Analysis

Consumers are seeking a mindful, long-term approach to beauty, emphasizing prevention over repair. This is driven by increased awareness of skin aging causes and the importance of early routines. The 'slow living' and 'slow aging' movements prioritize comfort, nostalgia, and simplicity, with nostalgic fragrances trending among Gen Z.

Context Signals

89% of Canadian consumers agree mental health is key to overall well-being. 65% of Australian consumers enjoy products that evoke nostalgia. Brands are shifting towards 'no-brainer' products that are easy to understand yet effective.

Edge

Beauty products will evoke simpler times through sensorial experiences. Brands will adapt to slow living with sustainable and mindful consumption patterns. Integration of wellness and beauty will focus on longevity and psychodermatology.
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TRENDS

Keywords

This trend is reflected in the rising popularity of the 'slow living' and 'slow ageing' movements, where consumers prioritise comfort, nostalgia and simplicity in their beauty routines.
Categories for this trend

Consumer Attitudes

Health & Wellness

Lifestyle