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- TrendThemeImpact AreasCategorySummaryReport
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Short Trend Summary
Consumers prioritize long-term well-being over instant gratification, driving demand for functional beverages and reduced alcohol consumption.
Holistic Self-Care Focus- The Power of Community and Connection
- Values-Driven Consumption
- Functional beverages
- Non-alcoholic beverages
- Wellness industry
- Consumer Attitudes
- Food & Drink
- Health & Wellness
Consumers prioritize long-term well-being over instant gratification, driving demand for functional beverages and reduced alcohol consumption.
Synergy: Soft drinks and non-alcoholic...Holistic Self-Care Focus
Consumers prioritize long-term well-being over instant gratification, driving demand for functional beverages and reduced alcohol consumption. -
Short Trend Summary
The health and wellness trend is growing, particularly among Gen Z, driving demand for related products and services, including mental wellness offerings.
Health and Wellness Expansion- The Power of Community and Connection
- Values-Driven Consumption
- Beauty
- Healthcare
- Retail
- Business & Commerce
- Consumer Attitudes
- Health & Wellness
The health and wellness trend is growing, particularly among Gen Z, driving demand for related products and services, including mental wellness offerings.
Publicis Sapient: Guide to Next...Health and Wellness Expansion
The health and wellness trend is growing, particularly among Gen Z, driving demand for related products and services, including mental wellness offerings. -
Short Trend Summary
Consumers, led by Gen Z, prioritize holistic well-being, leading to a decrease in instant gratification and increased focus on long-term health, including mindful alcohol consumption.
Holistic Self-Care & Moderation- Experiences Over Material Goods
- The Power of Community and Connection
- Values-Driven Consumption
- Alcohol
- Non-alcoholic beverages
- Wellness industry
- Consumer Attitudes
- Health & Wellness
- Lifestyle
Consumers, led by Gen Z, prioritize holistic well-being, leading to a decrease in instant gratification and increased focus on long-term health, including mindful alcohol consumption.
Synergy: Alcohol 2025-2026 trend reportHolistic Self-Care & Moderation
Consumers, led by Gen Z, prioritize holistic well-being, leading to a decrease in instant gratification and increased focus on long-term health, including mindful alcohol consumption. -
Short Trend Summary
The health and wellness trend is evolving towards personalized experiences, driven by Gen Z's purchasing power and focus on holistic well-being.
Personalized Health & Wellness- Experiences Over Material Goods
- The Power of Community and Connection
- Values-Driven Consumption
- Beauty
- Health & Wellness
- Personalized Nutrition
- Consumer Attitudes
- Health & Wellness
The health and wellness trend is evolving towards personalized experiences, driven by Gen Z's purchasing power and focus on holistic well-being.
Publicis Sapient: Guide to Next...Personalized Health & Wellness
The health and wellness trend is evolving towards personalized experiences, driven by Gen Z's purchasing power and focus on holistic well-being. -
Short Trend Summary
Key non-economic well-being indicators, including life expectancy, mental health, and social connectedness, show concerning declines.
Declining Well-being Indicators- Navigating Global Uncertainty
- The Power of Community and Connection
- Mental Health
- Public Health
- Social Cohesion
- Culture
- Health & Wellness
Key non-economic well-being indicators, including life expectancy, mental health, and social connectedness, show concerning declines.
OECD: How's Life 2024Declining Well-being Indicators
Key non-economic well-being indicators, including life expectancy, mental health, and social connectedness, show concerning declines. -
Short Trend Summary
Significant well-being gaps persist across gender, age, and education levels, despite some narrowing trends.
Persistent Well-being Inequality- The Power of Community and Connection
- Values-Driven Consumption
- Education
- Labor Market
- Social Equity
- Culture
- Government & Politics
- Health & Wellness
Significant well-being gaps persist across gender, age, and education levels, despite some narrowing trends.
OECD: How's Life 2024Persistent Well-being Inequality
Significant well-being gaps persist across gender, age, and education levels, despite some narrowing trends. -
Short Trend Summary
Consumers are embracing a mindful, long-term approach to beauty, prioritizing prevention over repair and integrating nostalgic, sensory-rich experiences for holistic well-being.
Slow Living, Mindful Beauty- Experiences Over Material Goods
- The Power of Community and Connection
- Values-Driven Consumption
- Fragrance
- Skincare
- Wellness
- Consumer Attitudes
- Health & Wellness
- Lifestyle
Consumers are embracing a mindful, long-term approach to beauty, prioritizing prevention over repair and integrating nostalgic, sensory-rich experiences for holistic well-being.
Mintel: 2025 Global Beauty and...Slow Living, Mindful Beauty
Consumers are embracing a mindful, long-term approach to beauty, prioritizing prevention over repair and integrating nostalgic, sensory-rich experiences for holistic well-being. -
Short Trend Summary
Consumers are increasingly choosing low/no alcohol options as a lifestyle choice, driven by wellness and health priorities, rather than necessity.
Sober Curiosity Movement- The Power of Community and Connection
- Values-Driven Consumption
- Alcohol industry
- beverage industry
- Hospitality sector
- Wellness industry
- Consumer Attitudes
- Health & Wellness
- Lifestyle
Consumers are increasingly choosing low/no alcohol options as a lifestyle choice, driven by wellness and health priorities, rather than necessity.
Kantar: The future of alcoholSober Curiosity Movement
Consumers are increasingly choosing low/no alcohol options as a lifestyle choice, driven by wellness and health priorities, rather than necessity. -
Short Trend Summary
Health is increasingly viewed holistically, encompassing both physical and mental well-being, but access to care and new therapies remains uneven.
Conscientious Health- The Power of Community and Connection
- Values-Driven Consumption
- Health technology
- Healthcare industry
- Wellness market
- Consumer Attitudes
- Health & Wellness
Health is increasingly viewed holistically, encompassing both physical and mental well-being, but access to care and new therapies remains uneven.
Ipsos: Global trends 10th anniversary...Conscientious Health
Health is increasingly viewed holistically, encompassing both physical and mental well-being, but access to care and new therapies remains uneven. -
Short Trend Summary
AI-driven advancements in brain-computer interfaces and deep brain stimulation are enabling personalized treatments for neurological disorders.
Brain Manipulation Tech- AI-Driven Transformation
- The Blurring of Physical and Digital Realities
- Healthcare
- Mental Health
- Neuroscience
- Emerging Technology
- Health & Wellness
AI-driven advancements in brain-computer interfaces and deep brain stimulation are enabling personalized treatments for neurological disorders.
CB Insights: Game changers 2025Brain Manipulation Tech
AI-driven advancements in brain-computer interfaces and deep brain stimulation are enabling personalized treatments for neurological disorders.