current
Holistic Self-Care Focus
Consumers prioritize long-term well-being over instant gratification, driving demand for functional beverages and reduced alcohol consumption.
Timeframe
near-term
Categories
Impact areas
Detailed Analysis
Gen Z leads the self-care movement, leveraging technology and diverse sources for wellness solutions. This shift emphasizes a holistic approach to health, moving beyond immediate satisfaction towards sustained well-being. The report states, "With consumers taking a more holistic view of their wellbeing, there is decreased focus on instant satisfaction and more attention on longer-term goals." This trend creates opportunities for soft drinks and non-alcoholic beverages as consumers re-evaluate their alcohol intake. The normalization of reduced alcohol consumption further fuels this trend, creating a receptive market for innovative non-alcoholic options.
Context Signals
Gen Z leading the trend
Use of technology for wellness solutions
Normalization of reduced alcohol consumption
Edge
Potential for personalized functional beverages targeting specific wellness needs
Development of sophisticated non-alcoholic alternatives mimicking the social aspects of alcohol consumption
Integration of technology to track and personalize self-care routines
