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Short Trend Summary
Consumers, led by Gen-Z, are prioritizing holistic well-being, driving demand for functional coffee with benefits beyond instant gratification.
Holistic Self-Care Coffee- The Power of Community and Connection
- Values-Driven Consumption
- Coffee industry
- Functional beverage market
- Wellness industry
- Consumer Attitudes
- Food & Drink
- Health & Wellness
Consumers, led by Gen-Z, are prioritizing holistic well-being, driving demand for functional coffee with benefits beyond instant gratification.
Synergy: Coffee 2025-2026 trend reportHolistic Self-Care Coffee
Consumers, led by Gen-Z, are prioritizing holistic well-being, driving demand for functional coffee with benefits beyond instant gratification.
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Short Trend Summary
Consumers prioritize long-term well-being over instant gratification, driving demand for functional beverages and reduced alcohol consumption.
Holistic Self-Care Focus- The Power of Community and Connection
- Values-Driven Consumption
- Functional beverages
- Non-alcoholic beverages
- Wellness industry
- Consumer Attitudes
- Food & Drink
- Health & Wellness
Consumers prioritize long-term well-being over instant gratification, driving demand for functional beverages and reduced alcohol consumption.
Synergy: Soft drinks and non-alcoholic...Holistic Self-Care Focus
Consumers prioritize long-term well-being over instant gratification, driving demand for functional beverages and reduced alcohol consumption. 
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Short Trend Summary
Consumers, led by Gen Z, prioritize holistic well-being, leading to a decrease in instant gratification and increased focus on long-term health, including mindful alcohol consumption.
Holistic Self-Care & Moderation- Experiences Over Material Goods
- The Power of Community and Connection
- Values-Driven Consumption
- Alcohol
- Non-alcoholic beverages
- Wellness industry
- Consumer Attitudes
- Health & Wellness
- Lifestyle
Consumers, led by Gen Z, prioritize holistic well-being, leading to a decrease in instant gratification and increased focus on long-term health, including mindful alcohol consumption.
Synergy: Alcohol 2025-2026 trend reportHolistic Self-Care & Moderation
Consumers, led by Gen Z, prioritize holistic well-being, leading to a decrease in instant gratification and increased focus on long-term health, including mindful alcohol consumption. 
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Short Trend Summary
Consumers are increasingly choosing low/no alcohol options as a lifestyle choice, driven by wellness and health priorities, rather than necessity.
Sober Curiosity Movement- The Power of Community and Connection
- Values-Driven Consumption
- Alcohol industry
- beverage industry
- Hospitality sector
- Wellness industry
- Consumer Attitudes
- Health & Wellness
- Lifestyle
Consumers are increasingly choosing low/no alcohol options as a lifestyle choice, driven by wellness and health priorities, rather than necessity.
Kantar: The future of alcoholSober Curiosity Movement
Consumers are increasingly choosing low/no alcohol options as a lifestyle choice, driven by wellness and health priorities, rather than necessity. 
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Short Trend Summary
Medical tourism evolves with personalized care, integrating advanced diagnostics with traditional healing practices and psychedelic retreats.
Tech Medicine & Traditional Healing- Experiences Over Material Goods
- The Power of Community and Connection
- Values-Driven Consumption
- Medical tourism
- Traditional healing practices
- Wellness industry
- Culture
- Health & Wellness
- Travel & Tourism
Medical tourism evolves with personalized care, integrating advanced diagnostics with traditional healing practices and psychedelic retreats.
Lemongrass: Travel trend report 2025Tech Medicine & Traditional Healing
Medical tourism evolves with personalized care, integrating advanced diagnostics with traditional healing practices and psychedelic retreats. 
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Short Trend Summary
Mental and physical health are central concerns, driving a holistic approach to well-being.
Holistic Wellbeing Focus- Experiences Over Material Goods
- The Power of Community and Connection
- Values-Driven Consumption
- Food and beverage
- Healthcare
- Technology
- Wellness industry
- Health & Wellness
- Lifestyle
Abstrato Ventures: Macrotendencias 2024 2025Holistic Wellbeing Focus
Mental and physical health are central concerns, driving a holistic approach to well-being. 