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- TrendThemeImpact AreasCategorySummaryReport
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Short Trend Summary
Consumers are increasingly choosing low/no alcohol options as a lifestyle choice, driven by wellness and health priorities, rather than necessity.
Sober Curiosity Movement- The Power of Community and Connection
- Values-Driven Consumption
- Alcohol industry
- beverage industry
- Hospitality sector
- Wellness industry
- Consumer Attitudes
- Health & Wellness
- Lifestyle
Consumers are increasingly choosing low/no alcohol options as a lifestyle choice, driven by wellness and health priorities, rather than necessity.
Kantar: The future of alcoholSober Curiosity Movement
Consumers are increasingly choosing low/no alcohol options as a lifestyle choice, driven by wellness and health priorities, rather than necessity. -
Short Trend Summary
Travel driven by major events, including concerts and sporting events, is experiencing significant growth.
Event Tourism Boom- Experiences Over Material Goods
- Navigating Global Uncertainty
- The Power of Community and Connection
- Destinations
- Events industry
- Hospitality sector
- Business & Commerce
- Entertainment
- Travel & Tourism
Travel driven by major events, including concerts and sporting events, is experiencing significant growth.
Lemongrass: Travel trend report 2025Event Tourism Boom
Travel driven by major events, including concerts and sporting events, is experiencing significant growth.