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- TrendThemeImpact AreasCategorySummaryReport
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Short Trend Summary
Social media platforms are becoming integrated shopping destinations, streamlining the path from discovery to purchase.
Feed as Sales Funnel- AI-Driven Transformation
- The Power of Community and Connection
- Consumer Behavior
- E-commerce
- Social Media Management
- Brands & Advertising
- Business & Commerce
- Digital Platforms
Social media platforms are becoming integrated shopping destinations, streamlining the path from discovery to purchase.
TheNetworkOne: Social media marketing trends...Feed as Sales Funnel
Social media platforms are becoming integrated shopping destinations, streamlining the path from discovery to purchase.
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Short Trend Summary
Consumers are embracing "perfectly imperfect" eating habits, creating opportunities for brands that challenge conventional food norms.
Rule Rebellion in Food- Authenticity and Transparency Reign Supreme
- Values-Driven Consumption
- Consumer Behavior
- Food and beverage marketing
- Product Innovation
- Brands & Advertising
- Consumer Attitudes
- Food & Drink
Consumers are embracing "perfectly imperfect" eating habits, creating opportunities for brands that challenge conventional food norms.
Mintel: 2025 global food and...Rule Rebellion in Food
Consumers are embracing "perfectly imperfect" eating habits, creating opportunities for brands that challenge conventional food norms. 
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Short Trend Summary
Sustainability is becoming a core business imperative, requiring marketers to develop authentic and impactful strategies.
Integrated Sustainability Marketing- Authenticity and Transparency Reign Supreme
- Values-Driven Consumption
- Brand Purpose
- Consumer Behavior
- Marketing
- Brands & Advertising
- Business & Commerce
- Sustainability
Sustainability is becoming a core business imperative, requiring marketers to develop authentic and impactful strategies.
Kantar: Marketing trends 2025Integrated Sustainability Marketing
Sustainability is becoming a core business imperative, requiring marketers to develop authentic and impactful strategies. 
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Short Trend Summary
Inclusivity is becoming a key driver of brand growth, influencing consumer purchasing decisions across diverse demographics.
Inclusion Imperative for Growth- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Brand Building
- Consumer Behavior
- Marketing
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
- Culture
Inclusivity is becoming a key driver of brand growth, influencing consumer purchasing decisions across diverse demographics.
Kantar: Marketing trends 2025Inclusion Imperative for Growth
Inclusivity is becoming a key driver of brand growth, influencing consumer purchasing decisions across diverse demographics. 
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Short Trend Summary
Declining population growth presents challenges for brand penetration and requires innovative growth strategies.
Slowing Population Growth- The Power of Community and Connection
- Values-Driven Consumption
- Brand strategy
- Consumer Behavior
- Market Growth
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
Declining population growth presents challenges for brand penetration and requires innovative growth strategies.
Kantar: Marketing trends 2025Slowing Population Growth
Declining population growth presents challenges for brand penetration and requires innovative growth strategies. 
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Short Trend Summary
Global awareness and concern about climate change are increasing, but public willingness to drastically change lifestyles remains a challenge.
Climate Convergence- Navigating Global Uncertainty
- The Power of Community and Connection
- Values-Driven Consumption
- Consumer Behavior
- environmental sustainability
- Government policy
- Consumer Attitudes
- Global Challenges
Global awareness and concern about climate change are increasing, but public willingness to drastically change lifestyles remains a challenge.
Ipsos: Global trends 10th anniversary...Climate Convergence
Global awareness and concern about climate change are increasing, but public willingness to drastically change lifestyles remains a challenge. 
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Short Trend Summary
In an information-saturated world, trust in authentic sources, including brands, is paramount, but discerning credible information is increasingly challenging.
The Power of Trust- Authenticity and Transparency Reign Supreme
- Values-Driven Consumption
- Brand Building
- Consumer Behavior
- Marketing communication
- Brands & Advertising
- Consumer Attitudes
- Media & Information
In an information-saturated world, trust in authentic sources, including brands, is paramount, but discerning credible information is increasingly challenging.
Ipsos: Global trends 10th anniversary...The Power of Trust
In an information-saturated world, trust in authentic sources, including brands, is paramount, but discerning credible information is increasingly challenging. 
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Short Trend Summary
The decline of third-party cookies is forcing news organizations and brands to explore new, privacy-focused monetization models.
Privacy-Focused Monetization- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Consumer Behavior
- Data Privacy
- Digital Advertising
- News Media
- Brands & Advertising
- Data & Privacy
- Media & Information
The decline of third-party cookies is forcing news organizations and brands to explore new, privacy-focused monetization models.
Ipsos: What the future newsPrivacy-Focused Monetization
The decline of third-party cookies is forcing news organizations and brands to explore new, privacy-focused monetization models. 
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Short Trend Summary
Consumers are increasingly using social media and video platforms for product research, surpassing traditional search engines.
Social Search Dominates- AI-Driven Transformation
- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Consumer Behavior
- Market Research
- Search Engine Optimization
- Brands & Advertising
- Business & Commerce
- Digital Platforms
Consumers are increasingly using social media and video platforms for product research, surpassing traditional search engines.
HubSpot: 2024 social trends reportSocial Search Dominates
Consumers are increasingly using social media and video platforms for product research, surpassing traditional search engines. 
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Short Trend Summary
Brands must prioritize empathy, understand the context of their audience, and align with their values to achieve success in a fragmented world.
Contextual Branding- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Advertising
- Branding
- Consumer Behavior
- Marketing
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
Brands must prioritize empathy, understand the context of their audience, and align with their values to achieve success in a fragmented world.
Ipsos: Almanac 2025Contextual Branding
Brands must prioritize empathy, understand the context of their audience, and align with their values to achieve success in a fragmented world. 
