current
Inclusion Imperative for Growth
Inclusivity is becoming a key driver of brand growth, influencing consumer purchasing decisions across diverse demographics.
Themes
Timeframe
near-term
Subcategories
Impact areas
Detailed Analysis
Brands are recognizing the strategic importance of inclusion for growth. "In a connected world shaped by demographic shifts, inclusivity will continue to rise in importance as we see more people caring about it." Authentic representation and understanding diverse consumer needs are crucial for building trust and driving brand loyalty.
Context Signals
Brand's diversity and inclusion efforts influence buying decisions for almost 8 in 10 people globally (Kantar Brand Inclusion Index 2024)
89% deem diversity and inclusion important in emerging economies vs. 71% in developed markets
By 2050, 1 in 4 people globally is expected to be African (UN data)
Edge
Increased focus on intersectionality and addressing the needs of multiple marginalized groups.
Development of inclusive marketing strategies that go beyond representation to address systemic inequalities.
Emergence of new metrics and frameworks for measuring and reporting on diversity and inclusion progress.
