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Short Trend Summary
The increasing diversity of media channels presents opportunities for brands to drive growth through strategic combinations, requiring holistic planning and adaptation to platform-specific algorithms.
Abundant Media Planning- AI-Driven Transformation
- The Power of Community and Connection
- Advertising
- Marketing
- Media Planning
- Brands & Advertising
- Business & Commerce
The increasing diversity of media channels presents opportunities for brands to drive growth through strategic combinations, requiring holistic planning and adaptation to platform-specific algorithms.
WARC: The future of media...Abundant Media Planning
The increasing diversity of media channels presents opportunities for brands to drive growth through strategic combinations, requiring holistic planning and adaptation to platform-specific algorithms.
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Short Trend Summary
Retail media and commerce media are rapidly growing, offering brands new opportunities across the purchase journey, but also presenting challenges related to platform fragmentation and budget allocation.
Commerce Media Expansion- AI-Driven Transformation
- The Blurring of Physical and Digital Realities
- Advertising
- E-commerce
- Retail
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
Retail media and commerce media are rapidly growing, offering brands new opportunities across the purchase journey, but also presenting challenges related to platform fragmentation and budget allocation.
WARC: The future of media...Commerce Media Expansion
Retail media and commerce media are rapidly growing, offering brands new opportunities across the purchase journey, but also presenting challenges related to platform fragmentation and… 
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Short Trend Summary
The global entertainment and media market is expected to experience steady growth, driven by advertising and connectivity, despite variations across regions.
Steady Global E&M Growth- Experiences Over Material Goods
- Navigating Global Uncertainty
- The Power of Community and Connection
- Advertising
- Connectivity
- Consumer Spending
- Brands & Advertising
- Business & Commerce
- Entertainment
The global entertainment and media market is expected to experience steady growth, driven by advertising and connectivity, despite variations across regions.
PwC: Global entertainment & media...Steady Global E&M Growth
The global entertainment and media market is expected to experience steady growth, driven by advertising and connectivity, despite variations across regions. 
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Short Trend Summary
OTT video revenue is projected to surpass US$200 billion by 2028, driven by the rapid expansion of Advertising Video on Demand (AVOD).
OTT Video Streaming Growth- AI-Driven Transformation
- Experiences Over Material Goods
- Navigating Global Uncertainty
- Advertising
- Content creation
- Streaming platforms
- Brands & Advertising
- Business & Commerce
- Entertainment
OTT video revenue is projected to surpass US$200 billion by 2028, driven by the rapid expansion of Advertising Video on Demand (AVOD).
PwC: Global entertainment & media...OTT Video Streaming Growth
OTT video revenue is projected to surpass US$200 billion by 2028, driven by the rapid expansion of Advertising Video on Demand (AVOD). 
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Short Trend Summary
Retail media networks are growing globally, requiring retailers to strategically leverage data sharing and build their own networks to monetize their platforms.
Retail Media Network Expansion- AI-Driven Transformation
- The Power of Community and Connection
- Advertising
- E-commerce
- Retail
- Brands & Advertising
- Business & Commerce
- Digital Platforms
Retail media networks are growing globally, requiring retailers to strategically leverage data sharing and build their own networks to monetize their platforms.
Publicis Sapient: Guide to Next...Retail Media Network Expansion
Retail media networks are growing globally, requiring retailers to strategically leverage data sharing and build their own networks to monetize their platforms. 
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Short Trend Summary
AI and automation are becoming crucial for advertising success, enabling marketers to optimize campaigns, personalize offers, and enhance customer experiences.
AI-Driven Automation- AI-Driven Transformation
- Advertising
- Customer Relationship Management
- Marketing
- Brands & Advertising
- Consumer Attitudes
- Emerging Technology
AI and automation are becoming crucial for advertising success, enabling marketers to optimize campaigns, personalize offers, and enhance customer experiences.
Meta: MX Plan & Go...AI-Driven Automation
AI and automation are becoming crucial for advertising success, enabling marketers to optimize campaigns, personalize offers, and enhance customer experiences. 
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Short Trend Summary
Influencers and content creators are increasingly driving brand engagement and purchase decisions, especially among Gen Z.
Rise of Content Creators- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Advertising
- E-commerce
- Marketing
- Social Media
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
Influencers and content creators are increasingly driving brand engagement and purchase decisions, especially among Gen Z.
Meta: Rethinking media mix effectivenessRise of Content Creators
Influencers and content creators are increasingly driving brand engagement and purchase decisions, especially among Gen Z. 
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Short Trend Summary
Short-form video, particularly Reels, is experiencing explosive growth and driving significant engagement and marketing effectiveness.
Short-Form Video Dominance- Experiences Over Material Goods
- The Power of Community and Connection
- Advertising
- Content creation
- E-commerce
- Social Media Marketing
- Brands & Advertising
- Digital Platforms
- Media & Information
Short-form video, particularly Reels, is experiencing explosive growth and driving significant engagement and marketing effectiveness.
Meta: Rethinking media mix effectivenessShort-Form Video Dominance
Short-form video, particularly Reels, is experiencing explosive growth and driving significant engagement and marketing effectiveness. 
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Short Trend Summary
Artificial intelligence is transforming marketing by enabling outcome-based planning, personalized advertising, and improved campaign performance.
AI-Powered Marketing- AI-Driven Transformation
- Advertising
- Campaign Optimization
- Data Analytics
- Marketing Automation
- Brands & Advertising
- Emerging Technology
Artificial intelligence is transforming marketing by enabling outcome-based planning, personalized advertising, and improved campaign performance.
Meta: Rethinking media mix effectivenessAI-Powered Marketing
Artificial intelligence is transforming marketing by enabling outcome-based planning, personalized advertising, and improved campaign performance. 
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Short Trend Summary
Marketers are increasingly adopting Generative AI, but concerns around data provenance and consumer trust need to be addressed.
Generative AI Trust & Transparency- AI-Driven Transformation
- Authenticity and Transparency Reign Supreme
- Advertising
- Consumer Trust
- Marketing
- Brands & Advertising
- Data & Privacy
- Emerging Technology
Marketers are increasingly adopting Generative AI, but concerns around data provenance and consumer trust need to be addressed.
Kantar: Marketing trends 2025Generative AI Trust & Transparency
Marketers are increasingly adopting Generative AI, but concerns around data provenance and consumer trust need to be addressed. 
