Your trends

• Trend
  Theme
  Impact Areas
  Category
  Summary
  Report
• Evolving Retail Media Networks
  • AI-Driven Transformation
  • The Blurring of Physical and Digital Realities
  • Advertising
  • E-commerce
  • Retail
  • Brands & Advertising
  • Business & Commerce
  • Consumer Attitudes

  Retail Media Networks (RMNs) are becoming full-funnel marketing assets, offering targeted advertising and personalized experiences.

  Kantar: Marketing trends 2025

  Evolving Retail Media Networks

  Retail Media Networks (RMNs) are becoming full-funnel marketing assets, offering targeted advertising and personalized experiences.

  • Brands & Advertising
  • Business & Commerce
  • Consumer Attitudes
  • AI-Driven Transformation
  • The Blurring of Physical and Digital Realities

  Impact Areas Advertising, E-commerce, Retail

  Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities

  Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  
  
• Total Video Convergence
  • AI-Driven Transformation
  • The Blurring of Physical and Digital Realities
  • Advertising
  • Entertainment
  • Media
  • Brands & Advertising
  • Business & Commerce
  • Entertainment

  The lines between broadcast and streaming TV are blurring, requiring marketers to diversify their video strategies.

  Kantar: Marketing trends 2025

  Total Video Convergence

  The lines between broadcast and streaming TV are blurring, requiring marketers to diversify their video strategies.

  • Brands & Advertising
  • Business & Commerce
  • Entertainment
  • AI-Driven Transformation
  • The Blurring of Physical and Digital Realities

  Impact Areas Advertising, Entertainment, Media

  Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities

  Categories Brands & Advertising, Business & Commerce, Entertainment
  
  
• Evolving Social Media Engagement
  • AI-Driven Transformation
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Advertising
  • Brand Building
  • Social Media Marketing
  • Brands & Advertising
  • Business & Commerce
  • Digital Platforms

  Declining attention spans on social media require brands to prioritize creative innovation and personalized content.

  Kantar: Marketing trends 2025

  Evolving Social Media Engagement

  Declining attention spans on social media require brands to prioritize creative innovation and personalized content.

  • Brands & Advertising
  • Business & Commerce
  • Digital Platforms
  • AI-Driven Transformation
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection

  Impact Areas Advertising, Brand Building, Social Media Marketing

  Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme, The Power of Community and Connection

  Categories Brands & Advertising, Business & Commerce, Digital Platforms
  
  
• Declining Trust in News
  • Authenticity and Transparency Reign Supreme
  • Navigating Global Uncertainty
  • Values-Driven Consumption
  • Advertising
  • Journalism
  • Politics
  • Public Relations
  • Brands & Advertising
  • Media & Information

  Public trust in news sources is declining due to bias, sensationalism, and disinformation, impacting both news organizations and brands.

  Ipsos: What the future news

  Declining Trust in News

  Public trust in news sources is declining due to bias, sensationalism, and disinformation, impacting both news organizations and brands.

  • Brands & Advertising
  • Media & Information
  • Authenticity and Transparency Reign Supreme
  • Navigating Global Uncertainty
  • Values-Driven Consumption

  Impact Areas Advertising, Journalism, Politics, Public Relations

  Themes Authenticity and Transparency Reign Supreme, Navigating Global Uncertainty, Values-Driven Consumption

  Categories Brands & Advertising, Media & Information
  
  
• Free News Consumption Dominates
  • Navigating Global Uncertainty
  • Values-Driven Consumption
  • Advertising
  • Digital Media
  • Journalism
  • Newspapers
  • Business & Commerce
  • Media & Information

  The majority of Americans consume only free news, creating a financial challenge for news organizations and impacting the quality of journalism.

  Ipsos: What the future news

  Free News Consumption Dominates

  The majority of Americans consume only free news, creating a financial challenge for news organizations and impacting the quality of journalism.

  • Business & Commerce
  • Media & Information
  • Navigating Global Uncertainty
  • Values-Driven Consumption

  Impact Areas Advertising, Digital Media, Journalism, Newspapers

  Themes Navigating Global Uncertainty, Values-Driven Consumption

  Categories Business & Commerce, Media & Information
  
  
• Contextual Branding
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Values-Driven Consumption
  • Advertising
  • Branding
  • Consumer Behavior
  • Marketing
  • Brands & Advertising
  • Business & Commerce
  • Consumer Attitudes

  Brands must prioritize empathy, understand the context of their audience, and align with their values to achieve success in a fragmented world.

  Ipsos: Almanac 2025

  Contextual Branding

  Brands must prioritize empathy, understand the context of their audience, and align with their values to achieve success in a fragmented world.

  • Brands & Advertising
  • Business & Commerce
  • Consumer Attitudes
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Values-Driven Consumption

  Impact Areas Advertising, Branding, Consumer Behavior, Marketing

  Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption

  Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  
  
• Creative Social Campaigns Win
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Advertising
  • Brand Building
  • Marketing
  • Brands & Advertising
  • Business & Commerce

  Brands taking big creative swings on social media are seeing significant payoff, emphasizing originality and audience connection.

  HubSpot: 2024 social trends report

  Creative Social Campaigns Win

  Brands taking big creative swings on social media are seeing significant payoff, emphasizing originality and audience connection.

  • Brands & Advertising
  • Business & Commerce
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection

  Impact Areas Advertising, Brand Building, Marketing

  Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection

  Categories Brands & Advertising, Business & Commerce
  
  
• AI-Augmented Creativity
  • AI-Driven Transformation
  • Advertising
  • Content creation
  • Design
  • Marketing
  • Business & Commerce
  • Digital Platforms
  • Emerging Technology

  Generative AI tools like Gemini are transforming creative workflows by enabling ideation, iteration, and refinement across various formats.

  Google: Gemini prompt guide for...

  AI-Augmented Creativity

  Generative AI tools like Gemini are transforming creative workflows by enabling ideation, iteration, and refinement across various formats.

  • Business & Commerce
  • Digital Platforms
  • Emerging Technology
  • AI-Driven Transformation

  Impact Areas Advertising, Content creation, Design, Marketing

  Themes AI-Driven Transformation

  Categories Business & Commerce, Digital Platforms, Emerging Technology
  
  
• AI-Powered Copywriting
  • AI-Driven Transformation
  • Advertising
  • Content creation
  • copywriting
  • Marketing
  • Brands & Advertising
  • Emerging Technology

  Gemini is presented as a tool to enhance copywriting by generating creative copy variations, adapting to different formats, and providing feedback.

  Google: Gemini prompt guide for...

  AI-Powered Copywriting

  Gemini is presented as a tool to enhance copywriting by generating creative copy variations, adapting to different formats, and providing feedback.

  • Brands & Advertising
  • Emerging Technology
  • AI-Driven Transformation

  Impact Areas Advertising, Content creation, copywriting, Marketing

  Themes AI-Driven Transformation

  Categories Brands & Advertising, Emerging Technology
  
  
• Creative Agency Restructuring
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Advertising
  • Creative Agencies
  • Marketing Campaigns
  • Brands & Advertising
  • Business & Commerce

  Creative agencies are reuniting creative ideation and scaled execution after a period of specialization and fragmentation.

  Forrester: Predictions 2025 B2C CX

  Creative Agency Restructuring

  Creative agencies are reuniting creative ideation and scaled execution after a period of specialization and fragmentation.

  • Brands & Advertising
  • Business & Commerce
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection

  Impact Areas Advertising, Creative Agencies, Marketing Campaigns

  Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection

  Categories Brands & Advertising, Business & Commerce
  
  

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