Your trends

• Trend
  Theme
  Impact Areas
  Category
  Summary
  Report
• Anti-AI Marketing Movement
  • Authenticity and Transparency Reign Supreme
  • Values-Driven Consumption
  • Advertising
  • Branding
  • Technology
  • Brands & Advertising
  • Consumer Attitudes

  Brands are leveraging anti-AI sentiment to build trust and differentiate themselves by highlighting human creativity.

  McKinsey: Contagious IQ download 2024

  Anti-AI Marketing Movement

  Brands are leveraging anti-AI sentiment to build trust and differentiate themselves by highlighting human creativity.

  • Brands & Advertising
  • Consumer Attitudes
  • Authenticity and Transparency Reign Supreme
  • Values-Driven Consumption

  Impact Areas Advertising, Branding, Technology

  Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption

  Categories Brands & Advertising, Consumer Attitudes
  
  
• Attitudinal Brand Voice
  • Authenticity and Transparency Reign Supreme
  • Values-Driven Consumption
  • Advertising
  • Branding
  • Marketing
  • Brands & Advertising
  • Consumer Attitudes

  Brands are embracing bolder, more attitudinal communication styles to differentiate themselves and resonate with consumers who value authenticity and clear values.

  House Captain: StratTape Vol. 2

  Attitudinal Brand Voice

  Brands are embracing bolder, more attitudinal communication styles to differentiate themselves and resonate with consumers who value authenticity and clear values.

  • Brands & Advertising
  • Consumer Attitudes
  • Authenticity and Transparency Reign Supreme
  • Values-Driven Consumption

  Impact Areas Advertising, Branding, Marketing

  Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption

  Categories Brands & Advertising, Consumer Attitudes
  
  
• Audience Saturation & Fatigue
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Values-Driven Consumption
  • Advertising
  • Consumer Behavior
  • Social Media Marketing
  • Brands & Advertising
  • Consumer Attitudes
  • Digital Platforms

  Overexposure to advertising and content is leading to user fatigue and a shift towards underconsumption.

  Kolsquare: Trends report 2025

  Audience Saturation & Fatigue

  Overexposure to advertising and content is leading to user fatigue and a shift towards underconsumption.

  • Brands & Advertising
  • Consumer Attitudes
  • Digital Platforms
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Values-Driven Consumption

  Impact Areas Advertising, Consumer Behavior, Social Media Marketing

  Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption

  Categories Brands & Advertising, Consumer Attitudes, Digital Platforms
  
  
• Augmented Media Toolkit
  • AI-Driven Transformation
  • Advertising
  • Campaign Optimization
  • Data Analytics
  • Marketing
  • Media Planning
  • Brands & Advertising
  • Emerging Technology
  • Media & Information

  AI is transforming the media landscape, becoming a cornerstone of the media toolkit across the entire value chain.

  Dentsu: The year of impact...

  Augmented Media Toolkit

  AI is transforming the media landscape, becoming a cornerstone of the media toolkit across the entire value chain.

  • Brands & Advertising
  • Emerging Technology
  • Media & Information
  • AI-Driven Transformation

  Impact Areas Advertising, Campaign Optimization, Data Analytics, Marketing, Media Planning

  Themes AI-Driven Transformation

  Categories Brands & Advertising, Emerging Technology, Media & Information
  
  
• Augmented Media Toolkit
  • AI-Driven Transformation
  • The Blurring of Physical and Digital Realities
  • Advertising
  • Marketing
  • Media Planning
  • Brands & Advertising
  • Emerging Technology
  • Media & Information

  AI is transforming the media landscape, becoming a cornerstone of the media toolkit and impacting the entire media value chain.

  Dentsu: The year of impact...

  Augmented Media Toolkit

  AI is transforming the media landscape, becoming a cornerstone of the media toolkit and impacting the entire media value chain.

  • Brands & Advertising
  • Emerging Technology
  • Media & Information
  • AI-Driven Transformation
  • The Blurring of Physical and Digital Realities

  Impact Areas Advertising, Marketing, Media Planning

  Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities

  Categories Brands & Advertising, Emerging Technology, Media & Information
  
  
• Authentic Lo-Fi Aesthetics
  • Authenticity and Transparency Reign Supreme
  • Experiences Over Material Goods
  • The Power of Community and Connection
  • Advertising
  • Design
  • Filmmaking
  • Photography
  • Culture
  • Digital Platforms
  • Media & Information

  A shift towards raw, unpolished visuals captured with accessible tools, emphasizing authenticity and relatability.

  Stocksy: Visual Insights Report 2025

  Authentic Lo-Fi Aesthetics

  A shift towards raw, unpolished visuals captured with accessible tools, emphasizing authenticity and relatability.

  • Culture
  • Digital Platforms
  • Media & Information
  • Authenticity and Transparency Reign Supreme
  • Experiences Over Material Goods
  • The Power of Community and Connection

  Impact Areas Advertising, Design, Filmmaking, Photography

  Themes Authenticity and Transparency Reign Supreme, Experiences Over Material Goods, The Power of Community and Connection

  Categories Culture, Digital Platforms, Media & Information
  
  
• Authenticity and Transparency
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Values-Driven Consumption
  • Advertising
  • Brand Management
  • Marketing
  • Public Relations
  • Brands & Advertising
  • Consumer Attitudes

  Consumers demand genuine brand interactions and prioritize real, personal experiences over polished, artificial content.

  Sked Social: Trends Report 2025

  Authenticity and Transparency

  Consumers demand genuine brand interactions and prioritize real, personal experiences over polished, artificial content.

  • Brands & Advertising
  • Consumer Attitudes
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Values-Driven Consumption

  Impact Areas Advertising, Brand Management, Marketing, Public Relations

  Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption

  Categories Brands & Advertising, Consumer Attitudes
  
  
• Better Supply Chain
  • Authenticity and Transparency Reign Supreme
  • Values-Driven Consumption
  • Advertising
  • Brand Safety
  • Media Measurement
  • Programmatic Media
  • Sustainability
  • Brands & Advertising
  • Business & Commerce
  • Sustainability

  A higher quality programmatic supply chain is essential for effective advertising, focusing on sustainability, transparency, and trust.

  Dentsu: The year of impact...

  Better Supply Chain

  A higher quality programmatic supply chain is essential for effective advertising, focusing on sustainability, transparency, and trust.

  • Brands & Advertising
  • Business & Commerce
  • Sustainability
  • Authenticity and Transparency Reign Supreme
  • Values-Driven Consumption

  Impact Areas Advertising, Brand Safety, Media Measurement, Programmatic Media, Sustainability

  Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption

  Categories Brands & Advertising, Business & Commerce, Sustainability
  
  
• Brand-Culture Intertwining
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Values-Driven Consumption
  • Advertising
  • Brand strategy
  • Marketing
  • Social Media
  • Brands & Advertising
  • Culture

  Brands and pop culture are increasingly intertwined, influencing each other in a cyclical relationship.

  Tracksuit: Track record 2024

  Brand-Culture Intertwining

  Brands and pop culture are increasingly intertwined, influencing each other in a cyclical relationship.

  • Brands & Advertising
  • Culture
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Values-Driven Consumption

  Impact Areas Advertising, Brand strategy, Marketing, Social Media

  Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption

  Categories Brands & Advertising, Culture
  
  
• Brand-Performance Convergence
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Advertising
  • Marketing
  • Measurement
  • Team Structures
  • Brands & Advertising
  • Business & Commerce

  Marketing teams are increasingly integrating brand and performance advertising, breaking down traditional silos and adopting a full-funnel approach.

  Smartly: Digital Advertising Trends 2025

  Brand-Performance Convergence

  Marketing teams are increasingly integrating brand and performance advertising, breaking down traditional silos and adopting a full-funnel approach.

  • Brands & Advertising
  • Business & Commerce
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection

  Impact Areas Advertising, Marketing, Measurement, Team Structures

  Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection

  Categories Brands & Advertising, Business & Commerce
  
  

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