Your trends

• Trend
  Theme
  Impact Areas
  Category
  Summary
  Report
• Short-Form Video Dominance
  • Experiences Over Material Goods
  • The Power of Community and Connection
  • Advertising
  • Content creation
  • E-commerce
  • Social Media Marketing
  • Brands & Advertising
  • Digital Platforms
  • Media & Information

  Short-form video, particularly Reels, is experiencing explosive growth and driving significant engagement and marketing effectiveness.

  Meta: Rethinking media mix effectiveness

  Short-Form Video Dominance

  Short-form video, particularly Reels, is experiencing explosive growth and driving significant engagement and marketing effectiveness.

  • Brands & Advertising
  • Digital Platforms
  • Media & Information
  • Experiences Over Material Goods
  • The Power of Community and Connection

  Impact Areas Advertising, Content creation, E-commerce, Social Media Marketing

  Themes Experiences Over Material Goods, The Power of Community and Connection

  Categories Brands & Advertising, Digital Platforms, Media & Information
  
  
• Evolving Social Media Engagement
  • AI-Driven Transformation
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Advertising
  • Brand Building
  • Social Media Marketing
  • Brands & Advertising
  • Business & Commerce
  • Digital Platforms

  Declining attention spans on social media require brands to prioritize creative innovation and personalized content.

  Kantar: Marketing trends 2025

  Evolving Social Media Engagement

  Declining attention spans on social media require brands to prioritize creative innovation and personalized content.

  • Brands & Advertising
  • Business & Commerce
  • Digital Platforms
  • AI-Driven Transformation
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection

  Impact Areas Advertising, Brand Building, Social Media Marketing

  Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme, The Power of Community and Connection

  Categories Brands & Advertising, Business & Commerce, Digital Platforms
  
  
• Top Platforms Deliver ROI
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Platform Strategy
  • Return on Investment
  • Social Media Marketing
  • Brands & Advertising
  • Business & Commerce
  • Digital Platforms

  Social media teams are seeing the highest ROI on YouTube, Facebook, Instagram, and TikTok, reflecting audience preferences and platform effectiveness.

  HubSpot: 2024 social trends report

  Top Platforms Deliver ROI

  Social media teams are seeing the highest ROI on YouTube, Facebook, Instagram, and TikTok, reflecting audience preferences and platform effectiveness.

  • Brands & Advertising
  • Business & Commerce
  • Digital Platforms
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection

  Impact Areas Platform Strategy, Return on Investment, Social Media Marketing

  Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection

  Categories Brands & Advertising, Business & Commerce, Digital Platforms
  
  
• TikTok Nonprofit Growth
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Values-Driven Consumption
  • Audience Engagement
  • Social Media Marketing
  • Youth outreach
  • Brands & Advertising
  • Business & Commerce
  • Digital Platforms

  TikTok is experiencing rapid audience growth for nonprofits, offering a unique platform to engage younger demographics.

  HubSpot: Nonprofit marketing and fundraising...

  TikTok Nonprofit Growth

  TikTok is experiencing rapid audience growth for nonprofits, offering a unique platform to engage younger demographics.

  • Brands & Advertising
  • Business & Commerce
  • Digital Platforms
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Values-Driven Consumption

  Impact Areas Audience Engagement, Social Media Marketing, Youth outreach

  Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption

  Categories Brands & Advertising, Business & Commerce, Digital Platforms
  
  
• Online Watch Shopping Grows
  • The Blurring of Physical and Digital Realities
  • Values-Driven Consumption
  • Brand websites
  • E-commerce platforms
  • Social Media Marketing
  • Business & Commerce
  • Consumer Attitudes

  Online watch purchasing is gaining traction, particularly among women, driven by convenience and evolving consumer habits.

  Deloitte: Swiss watch industry insights...

  Online Watch Shopping Grows

  Online watch purchasing is gaining traction, particularly among women, driven by convenience and evolving consumer habits.

  • Business & Commerce
  • Consumer Attitudes
  • The Blurring of Physical and Digital Realities
  • Values-Driven Consumption

  Impact Areas Brand websites, E-commerce platforms, Social Media Marketing

  Themes The Blurring of Physical and Digital Realities, Values-Driven Consumption

  Categories Business & Commerce, Consumer Attitudes
  
  
• Short-Form Video Content
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Content Marketing
  • Social Media Marketing
  • Video Marketing
  • Brands & Advertising
  • Digital Platforms
  • Media & Information

  Short-form videos are gaining popularity, impacting social media strategies and content marketing efforts.

  Web FX: 2025 digital marketing...

  Short-Form Video Content

  Short-form videos are gaining popularity, impacting social media strategies and content marketing efforts.

  • Brands & Advertising
  • Digital Platforms
  • Media & Information
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection

  Impact Areas Content Marketing, Social Media Marketing, Video Marketing

  Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection

  Categories Brands & Advertising, Digital Platforms, Media & Information
  
  
• Agile and Authentic Marketing
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Brand marketing
  • Content Strategy
  • Influencer marketing
  • Social Media Marketing
  • Brands & Advertising
  • Business & Commerce
  • Consumer Attitudes

  Brands are adopting agile marketing strategies, leveraging real-time trends and authentic partnerships with creators to connect with online audiences.

  Webby: 2025 trend report: It's...

  Agile and Authentic Marketing

  Brands are adopting agile marketing strategies, leveraging real-time trends and authentic partnerships with creators to connect with online audiences.

  • Brands & Advertising
  • Business & Commerce
  • Consumer Attitudes
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection

  Impact Areas Brand marketing, Content Strategy, Influencer marketing, Social Media Marketing

  Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection

  Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  
  
• TikTok as Relevance Engine
  • AI-Driven Transformation
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Brand Discovery
  • Digital Advertising
  • Social Media Marketing
  • Brands & Advertising
  • Business & Commerce
  • Digital Platforms

  TikTok's algorithm and community-driven nature make it a powerful platform for driving both personal and cultural relevance, leading to brand discovery and increased engagement.

  WARC: TikTok unlocking business impact...

  TikTok as Relevance Engine

  TikTok's algorithm and community-driven nature make it a powerful platform for driving both personal and cultural relevance, leading to brand discovery and increased engagement.

  • Brands & Advertising
  • Business & Commerce
  • Digital Platforms
  • AI-Driven Transformation
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection

  Impact Areas Brand Discovery, Digital Advertising, Social Media Marketing

  Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme, The Power of Community and Connection

  Categories Brands & Advertising, Business & Commerce, Digital Platforms
  
  
• Social Media Driven Moments
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Brand awareness
  • Consumer Behavior
  • Influencer marketing
  • Social Media Marketing
  • Brands & Advertising
  • Consumer Attitudes
  • Digital Platforms

  Social media platforms are increasingly driving both brand and pop culture moments, amplifying their reach and impact.

  Tracksuit: Track record 2024

  Social Media Driven Moments

  Social media platforms are increasingly driving both brand and pop culture moments, amplifying their reach and impact.

  • Brands & Advertising
  • Consumer Attitudes
  • Digital Platforms
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection

  Impact Areas Brand awareness, Consumer Behavior, Influencer marketing, Social Media Marketing

  Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection

  Categories Brands & Advertising, Consumer Attitudes, Digital Platforms
  
  
• Micro-Influencer Dominance
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Digital Advertising
  • Influencer marketing
  • Social Media Marketing
  • Brands & Advertising
  • Business & Commerce
  • Consumer Attitudes

  Micro-influencers, with their niche audiences and high engagement rates, are becoming increasingly valuable for targeted marketing campaigns.

  Sked Social: Trends Report 2025

  Micro-Influencer Dominance

  Micro-influencers, with their niche audiences and high engagement rates, are becoming increasingly valuable for targeted marketing campaigns.

  • Brands & Advertising
  • Business & Commerce
  • Consumer Attitudes
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection

  Impact Areas Digital Advertising, Influencer marketing, Social Media Marketing

  Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection

  Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  
  

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