Your trends

• Trend
  Theme
  Impact Areas
  Category
  Summary
  Report
• Curators Replace Influencers
  • Authenticity and Transparency Reign Supreme
  • Experiences Over Material Goods
  • The Power of Community and Connection
  • Brand Partnerships
  • Content Consumption
  • Influencer marketing
  • Brands & Advertising
  • Digital Platforms
  • Media & Information

  Content curators, who synthesize and contextualize information, are gaining prominence over traditional influencers.

  TheNetworkOne: Social media marketing trends...

  Curators Replace Influencers

  Content curators, who synthesize and contextualize information, are gaining prominence over traditional influencers.

  • Brands & Advertising
  • Digital Platforms
  • Media & Information
  • Authenticity and Transparency Reign Supreme
  • Experiences Over Material Goods
  • The Power of Community and Connection

  Impact Areas Brand Partnerships, Content Consumption, Influencer marketing

  Themes Authenticity and Transparency Reign Supreme, Experiences Over Material Goods, The Power of Community and Connection

  Categories Brands & Advertising, Digital Platforms, Media & Information
  
  
• AI Powered Daily Life
  • AI-Driven Transformation
  • The Blurring of Physical and Digital Realities
  • Accessibility
  • Content Consumption
  • Education
  • Brands & Advertising
  • Digital Platforms
  • Emerging Technology

  Generative AI is moving beyond chatbots, integrating into everyday services and impacting mainstream audiences.

  Dentsu: The year of impact...

  AI Powered Daily Life

  Generative AI is moving beyond chatbots, integrating into everyday services and impacting mainstream audiences.

  • Brands & Advertising
  • Digital Platforms
  • Emerging Technology
  • AI-Driven Transformation
  • The Blurring of Physical and Digital Realities

  Impact Areas Accessibility, Content Consumption, Education

  Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities

  Categories Brands & Advertising, Digital Platforms, Emerging Technology
  
  
• Fragmented Internet Returns
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Content Consumption
  • online communities
  • Social Media
  • Consumer Attitudes
  • Digital Platforms

  Users are seeking refuge from mainstream social media platforms, exploring niche online communities and platforms like Substack, Discord, and WhatsApp.

  Ok Cool: Gatekeeping information is...

  Fragmented Internet Returns

  Users are seeking refuge from mainstream social media platforms, exploring niche online communities and platforms like Substack, Discord, and WhatsApp.

  • Consumer Attitudes
  • Digital Platforms
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection

  Impact Areas Content Consumption, online communities, Social Media

  Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection

  Categories Consumer Attitudes, Digital Platforms
  
  
• Mobile-First Internet Access
  • Experiences Over Material Goods
  • The Blurring of Physical and Digital Realities
  • App Development
  • Content Consumption
  • Mobile Commerce
  • Consumer Attitudes
  • Digital Platforms

  Smartphones continue to dominate internet usage, accounting for three-quarters of online time, with increasing app usage among adults 25+.

  OFCOM: Online nation 2024

  Mobile-First Internet Access

  Smartphones continue to dominate internet usage, accounting for three-quarters of online time, with increasing app usage among adults 25+.

  • Consumer Attitudes
  • Digital Platforms
  • Experiences Over Material Goods
  • The Blurring of Physical and Digital Realities

  Impact Areas App Development, Content Consumption, Mobile Commerce

  Themes Experiences Over Material Goods, The Blurring of Physical and Digital Realities

  Categories Consumer Attitudes, Digital Platforms