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- TrendThemeImpact AreasCategorySummaryReport
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Short Trend Summary
Retailers are investing in media capabilities, transforming their advertising businesses into ambitious growth ventures.
Retail Reshapes Media- AI-Driven Transformation
- The Blurring of Physical and Digital Realities
- E-commerce
- Media Buying
- Retail Advertising
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
Retailers are investing in media capabilities, transforming their advertising businesses into ambitious growth ventures.
Dentsu: The year of impact...Retail Reshapes Media
Retailers are investing in media capabilities, transforming their advertising businesses into ambitious growth ventures.
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Short Trend Summary
Retailers are investing heavily in media capabilities, transforming their advertising businesses into significant growth ventures.
Retail Media Reshapes- AI-Driven Transformation
- The Blurring of Physical and Digital Realities
- Advertising
- E-commerce
- Media Buying
- Retail
- Shopper Data
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
Retailers are investing heavily in media capabilities, transforming their advertising businesses into significant growth ventures.
Dentsu: The year of impact...Retail Media Reshapes
Retailers are investing heavily in media capabilities, transforming their advertising businesses into significant growth ventures. 
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Short Trend Summary
Advertisers are shifting from show-level podcast buys to scaled media buys across podcast networks, leveraging audience-based targeting to reach listeners at scale.
Scaled Podcast Advertising- The Power of Community and Connection
- Values-Driven Consumption
- Audience Targeting
- Media Buying
- Podcast Advertising
- Brands & Advertising
- Media & Information
Advertisers are shifting from show-level podcast buys to scaled media buys across podcast networks, leveraging audience-based targeting to reach listeners at scale.
Audacy: Share of audio trendsScaled Podcast Advertising
Advertisers are shifting from show-level podcast buys to scaled media buys across podcast networks, leveraging audience-based targeting to reach listeners at scale. 
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Short Trend Summary
AI is rapidly transforming the advertising landscape, impacting content creation, personalization, audience formation, and media buying.
Pervasive AI Adoption- AI-Driven Transformation
- Advertising
- Content creation
- Marketing
- Media Buying
- Brands & Advertising
- Emerging Technology
AI is rapidly transforming the advertising landscape, impacting content creation, personalization, audience formation, and media buying.
Audacy: Share of audio trendsPervasive AI Adoption
AI is rapidly transforming the advertising landscape, impacting content creation, personalization, audience formation, and media buying. 
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Short Trend Summary
Marketers are increasing their budget allocation towards walled gardens like Meta, TikTok, and Snapchat, driven by the desire for better targeting and performance.
Budget Shift to Walled Gardens- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Budget Allocation
- Media Buying
- Programmatic Advertising
- Social Media Platforms
- Brands & Advertising
- Business & Commerce
- Digital Platforms
Marketers are increasing their budget allocation towards walled gardens like Meta, TikTok, and Snapchat, driven by the desire for better targeting and performance.
Smartly: Digital Advertising Trends 2025Budget Shift to Walled Gardens
Marketers are increasing their budget allocation towards walled gardens like Meta, TikTok, and Snapchat, driven by the desire for better targeting and performance. 