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- TrendThemeImpact AreasCategorySummaryReport
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Short Trend Summary
Despite the decline of traditional local news outlets, there are signs of a resurgence driven by community needs and innovative funding models.
Resurgence of Local News- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Civic Engagement
- Digital Media
- Journalism
- Local Communities
- Business & Commerce
- Media & Information
Despite the decline of traditional local news outlets, there are signs of a resurgence driven by community needs and innovative funding models.
Ipsos: What the future newsResurgence of Local News
Despite the decline of traditional local news outlets, there are signs of a resurgence driven by community needs and innovative funding models.
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Short Trend Summary
Travelers seek purposeful experiences, prioritizing learning, cultural immersion, and ethical engagement with local communities.
Transformative Ethical Travel- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Local Communities
- Personal development
- Tourism industry
- Consumer Attitudes
- Culture
- Travel & Tourism
Travelers seek purposeful experiences, prioritizing learning, cultural immersion, and ethical engagement with local communities.
Lemongrass: Travel trend report 2025Transformative Ethical Travel
Travelers seek purposeful experiences, prioritizing learning, cultural immersion, and ethical engagement with local communities. 
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Short Trend Summary
The travel industry embraces sustainability as a core business strategy, recognizing its role in mitigating risks and ensuring long-term viability.
Sustainability as Risk Management- Navigating Global Uncertainty
- Values-Driven Consumption
- Environment
- Local Communities
- Tourism industry
- Business & Commerce
- Sustainability
- Travel & Tourism
The travel industry embraces sustainability as a core business strategy, recognizing its role in mitigating risks and ensuring long-term viability.
Lemongrass: Travel trend report 2025Sustainability as Risk Management
The travel industry embraces sustainability as a core business strategy, recognizing its role in mitigating risks and ensuring long-term viability. 
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Short Trend Summary
Destinations grapple with overtourism, implementing restrictions and seeking sustainable solutions.
Anti-Tourism Backlash- Navigating Global Uncertainty
- Values-Driven Consumption
- Destinations
- Local Communities
- Tourism industry
- Global Challenges
- Travel & Tourism
Lemongrass: Travel trend report 2025Anti-Tourism Backlash
Destinations grapple with overtourism, implementing restrictions and seeking sustainable solutions. 
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Short Trend Summary
Travelers are embracing a slower pace of travel, immersing themselves in local cultures and seeking authentic experiences.
Slow Travel Gains Momentum- Authenticity and Transparency Reign Supreme
- Experiences Over Material Goods
- Values-Driven Consumption
- Hospitality
- Local Communities
- Tourism
- Culture
- Sustainability
- Travel & Tourism
Travelers are embracing a slower pace of travel, immersing themselves in local cultures and seeking authentic experiences.
Hilton: 2025 trends reportSlow Travel Gains Momentum
Travelers are embracing a slower pace of travel, immersing themselves in local cultures and seeking authentic experiences. 