emerging
Slow Travel Gains Momentum
Travelers are embracing a slower pace of travel, immersing themselves in local cultures and seeking authentic experiences.
Themes
Timeframe
near-term
Categories
Subcategories
Impact areas
Detailed Analysis
In contrast to the fast-paced world, Slow Travel is gaining traction, with travelers prioritizing immersion in local cultures. The report highlights that '74% of travelers want recommendations from locals when traveling' and '73% of global travelers often seek out authentic, local experiences when traveling with children.' This trend is driving exploration of secondary cities and destinations, as evidenced by increased tourism in locations like Sardinia and Bodrum. The report notes, 'Conrad Chia Laguna Sardinia has seen a 90% year-over-year increase in U.S. travelers...from 2023 to 2024.' This shift towards Slow Travel also aligns with a growing interest in sustainable tourism, as '62% consider communications about a hotel’s sustainability programming to be important.'
Context Signals
Increased interest in secondary cities and destinations.
Growing demand for immersive experiences with a conscience.
Importance of sustainability communications in hotel programming.
Edge
Development of hyperlocal travel experiences that connect travelers with local communities.
Focus on sustainable and responsible tourism practices.
Creation of long-stay travel packages that encourage deeper cultural immersion.
