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Trends Subcategories Sustainable Business

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    Theme
    Impact Areas
    Category
    Summary
    Report
  • Sustainable Device Lifecycles
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Consumer Electronics
    • Technology
    • Business & Commerce
    • Sustainability

    Growing e-waste and increasing consumer environmental awareness necessitate extended device lifecycles and innovative service offerings like recycling programs.

    Publicis Sapient: Guide to next...
    Sustainable Device Lifecycles
    Growing e-waste and increasing consumer environmental awareness necessitate extended device lifecycles and innovative service offerings like recycling programs.
    Impact Areas Consumer Electronics, Technology
    Themes Experiences Over Material Goods, Values-Driven Consumption
    Categories Business & Commerce, Sustainability
  • Insufficient Climate Action
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Economic Development
    • Environment
    • Public Health
    • Global Challenges
    • Government & Politics
    • Sustainability

    Despite increased efforts, current actions to mitigate climate change are insufficient to meet international targets, posing risks to future well-being.

    OECD: How's Life 2024
    Insufficient Climate Action
    Despite increased efforts, current actions to mitigate climate change are insufficient to meet international targets, posing risks to future well-being.
    Impact Areas Economic Development, Environment, Public Health
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Global Challenges, Government & Politics, Sustainability
  • Accelerating Renewables Revolution
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Energy Policy
    • Renewable Energy
    • Sustainable Farming
    • Business & Commerce
    • Global Challenges
    • Sustainability

    Despite slower-than-desired adoption, 2025 presents an opportunity to accelerate the renewables revolution through policy and profitability solutions.

    Publicis Sapient: 5 trends shaping...
    Accelerating Renewables Revolution
    Despite slower-than-desired adoption, 2025 presents an opportunity to accelerate the renewables revolution through policy and profitability solutions.
    Impact Areas Energy Policy, Renewable Energy, Sustainable Farming
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Business & Commerce, Global Challenges, Sustainability
  • Eco-Ethical High-Performance Beauty
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Biotech Ingredients
    • Circular Economy
    • Sustainable Packaging
    • Brands & Advertising
    • Consumer Attitudes
    • Sustainability

    Consumers demand sustainable beauty solutions that seamlessly blend ethical practices with high performance, pushing brands to address climate change and eco-ethical concerns.

    Mintel: 2025 Global Beauty and...
    Eco-Ethical High-Performance Beauty
    Consumers demand sustainable beauty solutions that seamlessly blend ethical practices with high performance, pushing brands to address climate change and eco-ethical concerns.
    Impact Areas Biotech Ingredients, Circular Economy, Sustainable Packaging
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Sustainability
  • Integrated Sustainability Marketing
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Brand Purpose
    • Consumer Behavior
    • Marketing
    • Brands & Advertising
    • Business & Commerce
    • Sustainability

    Sustainability is becoming a core business imperative, requiring marketers to develop authentic and impactful strategies.

    Kantar: Marketing trends 2025
    Integrated Sustainability Marketing
    Sustainability is becoming a core business imperative, requiring marketers to develop authentic and impactful strategies.
    Impact Areas Brand Purpose, Consumer Behavior, Marketing
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Sustainability
  • ESG as Travel Imperative
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Community Development
    • Eco-Tourism
    • Responsible Travel
    • Sustainable tourism
    • Sustainability
    • Travel & Tourism

    Environmental and social responsibility are becoming increasingly important for travelers, driving demand for sustainable tourism practices.

    Google: NextGen travelers and destinations
    ESG as Travel Imperative
    Environmental and social responsibility are becoming increasingly important for travelers, driving demand for sustainable tourism practices.
    Impact Areas Community Development, Eco-Tourism, Responsible Travel, Sustainable tourism
    Themes Experiences Over Material Goods, Values-Driven Consumption
    Categories Sustainability, Travel & Tourism
  • Better Supply Chain
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Advertising
    • Brand Safety
    • Media Measurement
    • Programmatic Media
    • Sustainability
    • Brands & Advertising
    • Business & Commerce
    • Sustainability

    A higher quality programmatic supply chain is essential for effective advertising, focusing on sustainability, transparency, and trust.

    Dentsu: The year of impact...
    Better Supply Chain
    A higher quality programmatic supply chain is essential for effective advertising, focusing on sustainability, transparency, and trust.
    Impact Areas Advertising, Brand Safety, Media Measurement, Programmatic Media, Sustainability
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Sustainability
  • Ultra-Deep Drilling
    • AI-Driven Transformation
    • Navigating Global Uncertainty
    • Climate tech
    • Energy
    • Utilities
    • Emerging Technology
    • Global Challenges
    • Sustainability

    Advanced drilling techniques, like plasma and millimeter wave drilling, are unlocking access to superhot rock energy for clean power.

    CB Insights: Game changers 2025
    Ultra-Deep Drilling
    Advanced drilling techniques, like plasma and millimeter wave drilling, are unlocking access to superhot rock energy for clean power.
    Impact Areas Climate tech, Energy, Utilities
    Themes AI-Driven Transformation, Navigating Global Uncertainty
    Categories Emerging Technology, Global Challenges, Sustainability
  • Evolving Customer Values
    • Authenticity and Transparency Reign Supreme
    • The Blurring of Physical and Digital Realities
    • Values-Driven Consumption
    • Customer Experience
    • Luxury branding
    • Marketing
    • Retail Strategy
    • Business & Commerce
    • Consumer Attitudes
    • Sustainability

    Modern luxury consumers prioritize sustainability, personalization, and seamless omnichannel experiences, challenging traditional notions of luxury.

    Accenture: How luxury brands are...
    Evolving Customer Values
    Modern luxury consumers prioritize sustainability, personalization, and seamless omnichannel experiences, challenging traditional notions of luxury.
    Impact Areas Customer Experience, Luxury branding, Marketing, Retail Strategy
    Themes Authenticity and Transparency Reign Supreme, The Blurring of Physical and Digital Realities, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes, Sustainability
  • Care & Community Focus
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Community Development
    • Healthcare
    • Sustainability
    • Wellness
    • Consumer Attitudes
    • Culture
    • Sustainability

    Consumers are prioritizing care for themselves, others, and the planet, seeking community and connection.

    WGSN: Future consumer 2026
    Care & Community Focus
    Consumers are prioritizing care for themselves, others, and the planet, seeking community and connection.
    Impact Areas Community Development, Healthcare, Sustainability, Wellness
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Consumer Attitudes, Culture, Sustainability
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