Care & Community Focus

Consumers are prioritizing care for themselves, others, and the planet, seeking community and connection.

Themes

Experiences Over Material Goods , The Power of Community and Connection , Values-Driven Consumption

Timeframe

near-term

Subcategories

Consumer Behavior Corporate Responsibility Social Cohesion Sustainable Business

Impact areas

Community Development Healthcare Sustainability Wellness

Detailed Analysis

'The Gleamers' are placing a high value on care and community, seeking support networks and shared experiences. This focus extends beyond personal well-being to encompass care for others and the environment. The report advises businesses to 'Make care – for self, others and the planet – your raison d’être,' highlighting the importance of aligning with this value. This trend suggests a growing demand for products, services, and experiences that foster connection and promote well-being.

Context Signals

Growing interest in mental health and well-being Increased focus on ethical and sustainable consumption Rise of online and offline communities

Edge

Brands facilitating 'third spaces' for connection and shared experiences. Products and services designed to support self-care and community building. Emphasis on transparency and ethical sourcing to demonstrate care for the planet.

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