Your trends
- TrendThemeImpact AreasCategorySummaryReport
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Short Trend Summary
Travelers increasingly seek active and unique experiences, with a growing interest in adventure tourism.
Go Getaways & Adventure- Experiences Over Material Goods
- The Power of Community and Connection
- Values-Driven Consumption
- Adventure tourism
- Outdoor Recreation
- Travel Agencies
- Consumer Attitudes
- Travel & Tourism
Travelers increasingly seek active and unique experiences, with a growing interest in adventure tourism.
Hilton: 2025 trends report fact...Go Getaways & Adventure
Travelers increasingly seek active and unique experiences, with a growing interest in adventure tourism. -
Short Trend Summary
Environmental and social responsibility are becoming increasingly important for travelers, driving demand for sustainable tourism practices.
ESG as Travel Imperative- Experiences Over Material Goods
- Values-Driven Consumption
- Community Development
- Eco-Tourism
- Responsible Travel
- Sustainable tourism
- Sustainability
- Travel & Tourism
Environmental and social responsibility are becoming increasingly important for travelers, driving demand for sustainable tourism practices.
Google: NextGen travelers and destinationsESG as Travel Imperative
Environmental and social responsibility are becoming increasingly important for travelers, driving demand for sustainable tourism practices. -
Short Trend Summary
Travel to extreme and previously inaccessible destinations is rising, raising ethical and environmental concerns.
Frontier Tourism Expansion- Experiences Over Material Goods
- Navigating Global Uncertainty
- Values-Driven Consumption
- Adventure tourism
- Environment
- Remote destinations
- Global Challenges
- Travel & Tourism
Travel to extreme and previously inaccessible destinations is rising, raising ethical and environmental concerns.
Lemongrass: Travel trend report 2025Frontier Tourism Expansion
Travel to extreme and previously inaccessible destinations is rising, raising ethical and environmental concerns. -
Short Trend Summary
Long-haul train travel experiences a resurgence, driven by sustainability concerns and a desire for slower travel.
Epic Train Journeys- Experiences Over Material Goods
- Navigating Global Uncertainty
- Values-Driven Consumption
- Environment
- Tourism industry
- Transportation
- Consumer Attitudes
- Sustainability
- Travel & Tourism
Long-haul train travel experiences a resurgence, driven by sustainability concerns and a desire for slower travel.
Lemongrass: Travel trend report 2025Epic Train Journeys
Long-haul train travel experiences a resurgence, driven by sustainability concerns and a desire for slower travel. -
Short Trend Summary
Travelers seek purposeful experiences, prioritizing learning, cultural immersion, and ethical engagement with local communities.
Transformative Ethical Travel- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Local Communities
- Personal development
- Tourism industry
- Consumer Attitudes
- Culture
- Travel & Tourism
Travelers seek purposeful experiences, prioritizing learning, cultural immersion, and ethical engagement with local communities.
Lemongrass: Travel trend report 2025Transformative Ethical Travel
Travelers seek purposeful experiences, prioritizing learning, cultural immersion, and ethical engagement with local communities. -
Short Trend Summary
Luxury travelers seek sustainable options but are reluctant to compromise on comfort and opulence.
Luxury Sustainability Struggle- Authenticity and Transparency Reign Supreme
- Values-Driven Consumption
- Hospitality industry
- Luxury travel
- Sustainability
- Consumer Attitudes
- Sustainability
- Travel & Tourism
Lemongrass: Travel trend report 2025Luxury Sustainability Struggle
Luxury travelers seek sustainable options but are reluctant to compromise on comfort and opulence. -
Short Trend Summary
Travelers seek grounding experiences, connecting with nature through activities like walking barefoot and immersing in natural water sources.
Grounding Getaways- Experiences Over Material Goods
- The Power of Community and Connection
- Values-Driven Consumption
- Health and well-being
- Nature-based experiences
- Wellness tourism
- Health & Wellness
- Lifestyle
- Travel & Tourism
Travelers seek grounding experiences, connecting with nature through activities like walking barefoot and immersing in natural water sources.
Lemongrass: Travel trend report 2025Grounding Getaways
Travelers seek grounding experiences, connecting with nature through activities like walking barefoot and immersing in natural water sources. -
Short Trend Summary
The travel industry embraces sustainability as a core business strategy, recognizing its role in mitigating risks and ensuring long-term viability.
Sustainability as Risk Management- Navigating Global Uncertainty
- Values-Driven Consumption
- Environment
- Local Communities
- Tourism industry
- Business & Commerce
- Sustainability
- Travel & Tourism
The travel industry embraces sustainability as a core business strategy, recognizing its role in mitigating risks and ensuring long-term viability.
Lemongrass: Travel trend report 2025Sustainability as Risk Management
The travel industry embraces sustainability as a core business strategy, recognizing its role in mitigating risks and ensuring long-term viability. -
Short Trend Summary
Agritourism expands beyond traditional farm visits, incorporating slow adventure, sustainability, and rewilding projects.
Agritourism Evolution- Experiences Over Material Goods
- The Power of Community and Connection
- Values-Driven Consumption
- Agriculture
- Sustainable food systems
- Tourism industry
- Food & Drink
- Global Challenges
- Travel & Tourism
Agritourism expands beyond traditional farm visits, incorporating slow adventure, sustainability, and rewilding projects.
Lemongrass: Travel trend report 2025Agritourism Evolution
Agritourism expands beyond traditional farm visits, incorporating slow adventure, sustainability, and rewilding projects. -
Short Trend Summary
Destinations grapple with overtourism, implementing restrictions and seeking sustainable solutions.
Anti-Tourism Backlash- Navigating Global Uncertainty
- Values-Driven Consumption
- Destinations
- Local Communities
- Tourism industry
- Global Challenges
- Travel & Tourism
Lemongrass: Travel trend report 2025Anti-Tourism Backlash
Destinations grapple with overtourism, implementing restrictions and seeking sustainable solutions.