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Short Trend Summary
Consumers demand both premium quality and convenience, especially in at-home consumption occasions, driving innovation in ready-to-drink cocktails and elevated non-alcoholic options.
Premiumization and Convenience- Experiences Over Material Goods
- Values-Driven Consumption
- Non-alcoholic cocktail mixes
- Premium alcoholic beverages
- Ready-to-drink cocktails
- Consumer Attitudes
- Food & Drink
Consumers demand both premium quality and convenience, especially in at-home consumption occasions, driving innovation in ready-to-drink cocktails and elevated non-alcoholic options.
Synergy: Alcohol 2025-2026 trend reportPremiumization and Convenience
Consumers demand both premium quality and convenience, especially in at-home consumption occasions, driving innovation in ready-to-drink cocktails and elevated non-alcoholic options.