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Short Trend Summary
TMT companies must strategically experiment with AI to unlock long-term value, focusing on practical use cases and avoiding over-investment in unproven technologies.
Strategic AI Applications- AI-Driven Transformation
- Entertainment
- Media
- Technology
- Telecommunications
- Business & Commerce
- Emerging Technology
TMT companies must strategically experiment with AI to unlock long-term value, focusing on practical use cases and avoiding over-investment in unproven technologies.
Publicis Sapient: Guide to next...Strategic AI Applications
TMT companies must strategically experiment with AI to unlock long-term value, focusing on practical use cases and avoiding over-investment in unproven technologies.
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Short Trend Summary
System modernization, particularly in data infrastructure, is crucial for leveraging AI and driving business transformation, but internal barriers like lack of skills pose challenges.
Data-Driven System Modernization- AI-Driven Transformation
- Technology
- Telecommunications
- Business & Commerce
- Data & Privacy
- Emerging Technology
System modernization, particularly in data infrastructure, is crucial for leveraging AI and driving business transformation, but internal barriers like lack of skills pose challenges.
Publicis Sapient: Guide to next...Data-Driven System Modernization
System modernization, particularly in data infrastructure, is crucial for leveraging AI and driving business transformation, but internal barriers like lack of skills pose challenges. 
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Short Trend Summary
TMT companies must shift from prioritizing subscriber growth to focusing on customer lifetime value and diversified revenue streams, particularly in streaming and telecom.
Beyond Subscriber Growth- AI-Driven Transformation
- Navigating Global Uncertainty
- Streaming Services
- Telecommunications
- Business & Commerce
- Digital Platforms
- Entertainment
TMT companies must shift from prioritizing subscriber growth to focusing on customer lifetime value and diversified revenue streams, particularly in streaming and telecom.
Publicis Sapient: Guide to next...Beyond Subscriber Growth
TMT companies must shift from prioritizing subscriber growth to focusing on customer lifetime value and diversified revenue streams, particularly in streaming and telecom. 
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Short Trend Summary
TMT companies must prioritize customer value and engagement through innovative services, personalized experiences, and targeted advertising to drive profitability and loyalty.
Enhanced Customer Value- AI-Driven Transformation
- Experiences Over Material Goods
- The Power of Community and Connection
- Sports
- Streaming Services
- Telecommunications
- Brands & Advertising
- Business & Commerce
- Entertainment
TMT companies must prioritize customer value and engagement through innovative services, personalized experiences, and targeted advertising to drive profitability and loyalty.
Publicis Sapient: Guide to next...Enhanced Customer Value
TMT companies must prioritize customer value and engagement through innovative services, personalized experiences, and targeted advertising to drive profitability and loyalty. 
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Short Trend Summary
Advancements in Voice AI, particularly its natural language capabilities, are enhancing customer service interactions and making consumers feel heard.
Voice AI for CX- AI-Driven Transformation
- Accessibility
- Customer service
- Telecommunications
- Business & Commerce
- Consumer Attitudes
- Emerging Technology
Advancements in Voice AI, particularly its natural language capabilities, are enhancing customer service interactions and making consumers feel heard.
Zendesk: CX trends 2025Voice AI for CX
Advancements in Voice AI, particularly its natural language capabilities, are enhancing customer service interactions and making consumers feel heard. 
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Short Trend Summary
Technology adoption is increasing across various sectors, notably in 5G, robotics, and electric vehicles.
Growing Technology Adoption- AI-Driven Transformation
- Navigating Global Uncertainty
- Automation
- Healthcare
- Sanitation
- Telecommunications
- Transportation
- Business & Commerce
- Emerging Technology
- Global Challenges
Technology adoption is increasing across various sectors, notably in 5G, robotics, and electric vehicles.
WIPO: Global innovation index 2024Growing Technology Adoption
Technology adoption is increasing across various sectors, notably in 5G, robotics, and electric vehicles. 
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Short Trend Summary
Emerging markets, particularly in Asia, will drive massive growth in infrastructure spending, outpacing developed nations.
Emerging Markets Infrastructure Boom- Navigating Global Uncertainty
- Construction
- Energy
- Engineering
- Telecommunications
- Transportation
- Water
- Business & Commerce
- Finance & Money
- Global Challenges
Emerging markets, particularly in Asia, will drive massive growth in infrastructure spending, outpacing developed nations.
PwC: Capital project and infrastructure...Emerging Markets Infrastructure Boom
Emerging markets, particularly in Asia, will drive massive growth in infrastructure spending, outpacing developed nations. 
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Short Trend Summary
The telecom industry faces sustainability challenges related to energy consumption and e-waste, while 5G offers potential environmental benefits.
Sustainability in Telecom- Navigating Global Uncertainty
- Values-Driven Consumption
- Environment
- Telecommunications
- Business & Commerce
- Emerging Technology
- Sustainability
The telecom industry faces sustainability challenges related to energy consumption and e-waste, while 5G offers potential environmental benefits.
Infosys: Telecom industry outlookSustainability in Telecom
The telecom industry faces sustainability challenges related to energy consumption and e-waste, while 5G offers potential environmental benefits. 
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Short Trend Summary
Telecom companies are transitioning to 5G Standalone (SA) to support applications requiring ultra-low latency and high speeds, driving revenue growth but requiring significant infrastructure investments.
5G Standalone Transition- AI-Driven Transformation
- Navigating Global Uncertainty
- Automotive
- Healthcare
- Manufacturing
- Telecommunications
- Business & Commerce
- Emerging Technology
Telecom companies are transitioning to 5G Standalone (SA) to support applications requiring ultra-low latency and high speeds, driving revenue growth but requiring significant infrastructure investments.
Infosys: Telecom industry outlook5G Standalone Transition
Telecom companies are transitioning to 5G Standalone (SA) to support applications requiring ultra-low latency and high speeds, driving revenue growth but requiring significant infrastructure investments. 
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Short Trend Summary
Telecom companies face increasing operating costs due to digital transformation, network maintenance, inflation, and competition, impacting profitability.
Rising Operational Expenses- AI-Driven Transformation
- Navigating Global Uncertainty
- Finance
- Telecommunications
- Business & Commerce
- Finance & Money
Telecom companies face increasing operating costs due to digital transformation, network maintenance, inflation, and competition, impacting profitability.
Infosys: Telecom industry outlookRising Operational Expenses
Telecom companies face increasing operating costs due to digital transformation, network maintenance, inflation, and competition, impacting profitability. 
