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- TrendThemeImpact AreasCategorySummaryReport
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Short Trend Summary
A preference for soft, warm lighting and subtle textures, creating a gentler, more introspective visual style.
Warm, Intimate Moods- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Advertising
- Branding
- Filmmaking
- Photography
- Brands & Advertising
- Consumer Attitudes
- Culture
A preference for soft, warm lighting and subtle textures, creating a gentler, more introspective visual style.
Stocksy: Visual Insights Report 2025Warm, Intimate Moods
A preference for soft, warm lighting and subtle textures, creating a gentler, more introspective visual style.
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Short Trend Summary
Viewers actively curate their own media experiences, leading to increased engagement and ownership.
Viewer-Driven Content Curation- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Advertising
- Content Discovery
- Streaming platforms
- Consumer Attitudes
- Digital Platforms
- Media & Information
YouTube: Why we watch 2.0...Viewer-Driven Content Curation
Viewers actively curate their own media experiences, leading to increased engagement and ownership. 
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Short Trend Summary
Visual storytelling through unusual angles, crops, and motion blur, prioritizing atmosphere over meticulous staging.
Unconventional Compositions- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Advertising
- Photography
- Social Media
- Videography
- Brands & Advertising
- Culture
- Media & Information
Visual storytelling through unusual angles, crops, and motion blur, prioritizing atmosphere over meticulous staging.
Stocksy: Visual Insights Report 2025Unconventional Compositions
Visual storytelling through unusual angles, crops, and motion blur, prioritizing atmosphere over meticulous staging. 
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Short Trend Summary
The lines between broadcast and streaming TV are blurring, requiring marketers to diversify their video strategies.
Total Video Convergence- AI-Driven Transformation
- The Blurring of Physical and Digital Realities
- Advertising
- Entertainment
- Media
- Brands & Advertising
- Business & Commerce
- Entertainment
The lines between broadcast and streaming TV are blurring, requiring marketers to diversify their video strategies.
Kantar: Marketing trends 2025Total Video Convergence
The lines between broadcast and streaming TV are blurring, requiring marketers to diversify their video strategies. 
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Short Trend Summary
The fusion of past aesthetics with futuristic elements, fueled by generative AI, is creating a nostalgic yet innovative trend across various creative fields.
Time Warp: Retrofuturism Revived- AI-Driven Transformation
- The Blurring of Physical and Digital Realities
- Advertising
- Cinema
- Design
- Fashion
- Brands & Advertising
- Culture
- Emerging Technology
The fusion of past aesthetics with futuristic elements, fueled by generative AI, is creating a nostalgic yet innovative trend across various creative fields.
Adobe: Creative trends report 2025Time Warp: Retrofuturism Revived
The fusion of past aesthetics with futuristic elements, fueled by generative AI, is creating a nostalgic yet innovative trend across various creative fields. 
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Short Trend Summary
Regulatory uncertainties and mixed performance are impacting TikTok's position in influencer marketing, while Instagram remains a preferred platform.
TikTok Volatility Persists- Navigating Global Uncertainty
- Advertising
- E-commerce
- Social Media Marketing
- Brands & Advertising
- Business & Commerce
- Digital Platforms
Regulatory uncertainties and mixed performance are impacting TikTok's position in influencer marketing, while Instagram remains a preferred platform.
Kolsquare: Trends report 2025TikTok Volatility Persists
Regulatory uncertainties and mixed performance are impacting TikTok's position in influencer marketing, while Instagram remains a preferred platform. 
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Short Trend Summary
TikTok Shop has emerged as a major e-commerce force, leveraging its entertainment platform to drive significant sales growth.
TikTok Shop Explosive Growth- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Advertising
- E-commerce
- Retail
- Social Media
- Brands & Advertising
- Business & Commerce
- Digital Platforms
TikTok Shop has emerged as a major e-commerce force, leveraging its entertainment platform to drive significant sales growth.
Coefficient Capital: Consumer trends 2025TikTok Shop Explosive Growth
TikTok Shop has emerged as a major e-commerce force, leveraging its entertainment platform to drive significant sales growth. 
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Short Trend Summary
Brands are leveraging nostalgia to connect with consumers yearning for simpler, more authentic times.
The Good Old Days: Nostalgia Marketing- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Advertising
- Branding
- Marketing
- Product Design
- Brands & Advertising
- Consumer Attitudes
Brands are leveraging nostalgia to connect with consumers yearning for simpler, more authentic times.
The Drawing Arm: Trend report...The Good Old Days: Nostalgia Marketing
Brands are leveraging nostalgia to connect with consumers yearning for simpler, more authentic times. 
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Short Trend Summary
AI-generated synthetic media is transforming content creation, presenting both opportunities and ethical challenges.
Synthetic Media’s Rise- AI-Driven Transformation
- Authenticity and Transparency Reign Supreme
- The Blurring of Physical and Digital Realities
- Advertising
- Content creation
- Ethics
- Social Media
- Brands & Advertising
- Emerging Technology
- Media & Information
AI-generated synthetic media is transforming content creation, presenting both opportunities and ethical challenges.
Kantar: 2025 media trends and...Synthetic Media’s Rise
AI-generated synthetic media is transforming content creation, presenting both opportunities and ethical challenges. 
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Short Trend Summary
The streaming video landscape is evolving, with mergers, price increases, and the rise of free ad-supported services.
Streaming Video Evolution- Navigating Global Uncertainty
- Values-Driven Consumption
- Advertising
- Streaming Services
- Television
- Business & Commerce
- Entertainment
The streaming video landscape is evolving, with mergers, price increases, and the rise of free ad-supported services.
Activate Consulting: Technology and media...Streaming Video Evolution
The streaming video landscape is evolving, with mergers, price increases, and the rise of free ad-supported services. 
