emerging

Time Warp: Retrofuturism Revived

The fusion of past aesthetics with futuristic elements, fueled by generative AI, is creating a nostalgic yet innovative trend across various creative fields.

Detailed Analysis

Retrofuturism, characterized by the blending of classical imagery with futuristic environments, is experiencing a resurgence, driven by the accessibility of generative AI. This trend reflects a growing fascination with history and nostalgia, even among younger generations who haven't experienced the past eras firsthand. Brands are capitalizing on this by creating campaigns that explore different time periods and realities, offering a unique blend of the familiar and the new.

Context Signals

#retrofuturism has 35.5M posts on TikTok. The space economy is projected to reach $1 trillion by 2040. Starburst's 'Different Every Time' campaign used generative AI to create over 300 assets.

Edge

Retrofuturistic designs could be incorporated into virtual and augmented reality experiences. Personalized nostalgic experiences could be created using AI, tailoring past aesthetics to individual preferences. This trend could inspire new product designs and architectural styles that blend vintage and futuristic elements.
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TRENDS
Mars’ AI generated ‘Different Every Time’ campaign for Starburst... These ads, running across TV, social and AR Snapchat lenses are a great early indication of what generative AI is capable of and the appetite of consumers for AI-generated content