Personalized Health & Wellness

The health and wellness trend is evolving towards personalized experiences, driven by Gen Z's purchasing power and focus on holistic well-being.

Themes

Experiences Over Material Goods , The Power of Community and Connection , Values-Driven Consumption

Timeframe

near-term

Subcategories

Consumer Behavior Market Trends Mental Well-being Physical Health

Impact areas

Beauty Health & Wellness Personalized Nutrition

Detailed Analysis

The health and wellness trend is shifting from a general focus on healthy products to personalized wellness experiences. This shift is driven by Gen Z's increasing influence and their view of health and beauty as interconnected. "The health and wellness trend has fundamentally reshaped consumer products, transforming consumer behavior and driving significant growth. In 2025, we'll see this trend expand even more, especially as Gen Z gains purchasing power."

Context Signals

Success of brands like HOKA Unilever's AI-powered personal experiences (e.g., Dove's Scalp + Hair Therapist) Convergence of health and beauty, driven by social media platforms like TikTok

Edge

Personalized wellness programs and subscriptions could become a significant revenue stream. The integration of wearable technology and AI could enable real-time health monitoring and personalized recommendations. Brands may partner with healthcare providers to offer integrated health and wellness solutions.

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