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Trends Categories Entertainment

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Entertainment 64
Brands & Advertising 360
Business & Commerce 795
Consumer Attitudes 417
Culture 169
Cybersecurity 74
Data & Privacy 54
Digital Platforms 192
Emerging Technology 367
Family 9
Intimacy 10
Finance & Money 207
Food & Drink 71
Global Challenges 105
Government & Politics 96
Health & Wellness 80
Lifestyle 47
Media & Information 82
Sustainability 64
The Home 9
The Workplace 69
Travel & Tourism 77
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  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Fans as Creators
    • AI-Driven Transformation
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Content creation
    • Entertainment
    • Social Media
    • Brands & Advertising
    • Digital Platforms
    • Entertainment

    Fans are actively creating content related to their fandoms, transforming from passive consumers to active participants.

    YouTube: Trends fandom report 2024
    Fans as Creators
    Fans are actively creating content related to their fandoms, transforming from passive consumers to active participants.
    Impact Areas Content creation, Entertainment, Social Media
    Themes AI-Driven Transformation, Experiences Over Material Goods, The Power of Community and Connection
    Categories Brands & Advertising, Digital Platforms, Entertainment
  • Fan-Driven Pop Culture
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Entertainment
    • Media
    • Pop Culture
    • Culture
    • Digital Platforms
    • Entertainment

    Fan culture is increasingly shaping the entertainment landscape, influencing content creation and driving popular culture trends.

    YouTube: Trends fandom report 2024
    Fan-Driven Pop Culture
    Fan culture is increasingly shaping the entertainment landscape, influencing content creation and driving popular culture trends.
    Impact Areas Entertainment, Media, Pop Culture
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Culture, Digital Platforms, Entertainment
  • Entertainment and Escapism
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Brand Messaging
    • Content creation
    • Influencer marketing
    • Brands & Advertising
    • Digital Platforms
    • Entertainment

    Social media is transforming into a primary entertainment hub, blurring lines with traditional entertainment and prioritizing engaging, often comedic, content.

    TheNetworkOne: Social media marketing trends...
    Entertainment and Escapism
    Social media is transforming into a primary entertainment hub, blurring lines with traditional entertainment and prioritizing engaging, often comedic, content.
    Impact Areas Brand Messaging, Content creation, Influencer marketing
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Brands & Advertising, Digital Platforms, Entertainment
  • Beyond Subscriber Growth
    • AI-Driven Transformation
    • Navigating Global Uncertainty
    • Streaming Services
    • Telecommunications
    • Business & Commerce
    • Digital Platforms
    • Entertainment

    TMT companies must shift from prioritizing subscriber growth to focusing on customer lifetime value and diversified revenue streams, particularly in streaming and telecom.

    Publicis Sapient: Guide to next...
    Beyond Subscriber Growth
    TMT companies must shift from prioritizing subscriber growth to focusing on customer lifetime value and diversified revenue streams, particularly in streaming and telecom.
    Impact Areas Streaming Services, Telecommunications
    Themes AI-Driven Transformation, Navigating Global Uncertainty
    Categories Business & Commerce, Digital Platforms, Entertainment
  • Enhanced Customer Value
    • AI-Driven Transformation
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Sports
    • Streaming Services
    • Telecommunications
    • Brands & Advertising
    • Business & Commerce
    • Entertainment

    TMT companies must prioritize customer value and engagement through innovative services, personalized experiences, and targeted advertising to drive profitability and loyalty.

    Publicis Sapient: Guide to next...
    Enhanced Customer Value
    TMT companies must prioritize customer value and engagement through innovative services, personalized experiences, and targeted advertising to drive profitability and loyalty.
    Impact Areas Sports, Streaming Services, Telecommunications
    Themes AI-Driven Transformation, Experiences Over Material Goods, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Entertainment
  • Steady Global E&M Growth
    • Experiences Over Material Goods
    • Navigating Global Uncertainty
    • The Power of Community and Connection
    • Advertising
    • Connectivity
    • Consumer Spending
    • Brands & Advertising
    • Business & Commerce
    • Entertainment

    The global entertainment and media market is expected to experience steady growth, driven by advertising and connectivity, despite variations across regions.

    PwC: Global entertainment & media...
    Steady Global E&M Growth
    The global entertainment and media market is expected to experience steady growth, driven by advertising and connectivity, despite variations across regions.
    Impact Areas Advertising, Connectivity, Consumer Spending
    Themes Experiences Over Material Goods, Navigating Global Uncertainty, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Entertainment
  • OTT Video Streaming Growth
    • AI-Driven Transformation
    • Experiences Over Material Goods
    • Navigating Global Uncertainty
    • Advertising
    • Content creation
    • Streaming platforms
    • Brands & Advertising
    • Business & Commerce
    • Entertainment

    OTT video revenue is projected to surpass US$200 billion by 2028, driven by the rapid expansion of Advertising Video on Demand (AVOD).

    PwC: Global entertainment & media...
    OTT Video Streaming Growth
    OTT video revenue is projected to surpass US$200 billion by 2028, driven by the rapid expansion of Advertising Video on Demand (AVOD).
    Impact Areas Advertising, Content creation, Streaming platforms
    Themes AI-Driven Transformation, Experiences Over Material Goods, Navigating Global Uncertainty
    Categories Brands & Advertising, Business & Commerce, Entertainment
  • Generative AI Disruption
    • AI-Driven Transformation
    • Content creation
    • Marketing and distribution
    • Operations and cost management
    • Business & Commerce
    • Emerging Technology
    • Entertainment

    Generative AI is poised to significantly impact the entertainment and media sector, offering opportunities for productivity gains, cost optimization, and new revenue streams.

    PwC: Global entertainment & media...
    Generative AI Disruption
    Generative AI is poised to significantly impact the entertainment and media sector, offering opportunities for productivity gains, cost optimization, and new revenue streams.
    Impact Areas Content creation, Marketing and distribution, Operations and cost management
    Themes AI-Driven Transformation
    Categories Business & Commerce, Emerging Technology, Entertainment
  • Dimensionalized Media Experiences
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Augmented Reality (AR)
    • Gaming
    • Media Consumption
    • Virtual Reality (VR)
    • Emerging Technology
    • Entertainment
    • Media & Information

    Gaming and immersive technologies are reshaping media consumption, with AI poised to further enhance interactivity and depth.

    OMG Futures: The future of...
    Dimensionalized Media Experiences
    Gaming and immersive technologies are reshaping media consumption, with AI poised to further enhance interactivity and depth.
    Impact Areas Augmented Reality (AR), Gaming, Media Consumption, Virtual Reality (VR)
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Emerging Technology, Entertainment, Media & Information
  • AI’s Impact on Truth and Talent
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • The Blurring of Physical and Digital Realities
    • Job Security
    • Legal Frameworks
    • Media Ethics
    • Emerging Technology
    • Entertainment
    • Media & Information

    AI presents challenges to truth and talent, with the rise of deepfakes and concerns about job displacement in the entertainment industry.

    OMG Futures: The future of...
    AI’s Impact on Truth and Talent
    AI presents challenges to truth and talent, with the rise of deepfakes and concerns about job displacement in the entertainment industry.
    Impact Areas Job Security, Legal Frameworks, Media Ethics
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme, The Blurring of Physical and Digital Realities
    Categories Emerging Technology, Entertainment, Media & Information
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