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A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • YouTube’s Resurgence
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Connected TV
    • Content Strategy
    • Video Marketing
    • YouTube
    • Brands & Advertising
    • Digital Platforms
    • Entertainment

    Long-form content is making a comeback, with YouTube positioned for renewed growth and deeper audience engagement.

    Digital Voices: The State of...
    YouTube’s Resurgence
    Long-form content is making a comeback, with YouTube positioned for renewed growth and deeper audience engagement.
    Impact Areas Connected TV, Content Strategy, Video Marketing, YouTube
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Brands & Advertising, Digital Platforms, Entertainment
  • UGC and Generational Gaming
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Gen Alpha Gamers
    • Gen Z Gamers
    • UGC in Games
    • Digital Platforms
    • Entertainment

    User-generated content (UGC) and the preferences of younger generations are shaping the future of gaming.

    Newzoo: Global Games Market Report
    UGC and Generational Gaming
    User-generated content (UGC) and the preferences of younger generations are shaping the future of gaming.
    Impact Areas Gen Alpha Gamers, Gen Z Gamers, UGC in Games
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Digital Platforms, Entertainment
  • Total Video Convergence
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Advertising
    • Entertainment
    • Media
    • Brands & Advertising
    • Business & Commerce
    • Entertainment

    The lines between broadcast and streaming TV are blurring, requiring marketers to diversify their video strategies.

    Kantar: Marketing trends 2025
    Total Video Convergence
    The lines between broadcast and streaming TV are blurring, requiring marketers to diversify their video strategies.
    Impact Areas Advertising, Entertainment, Media
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Brands & Advertising, Business & Commerce, Entertainment
  • Sustained Anime Popularity
    • The Blurring of Physical and Digital Realities
    • Animation Industry
    • Gaming Industry
    • Pornography Consumption
    • Consumer Attitudes
    • Culture
    • Entertainment

    The continued popularity of anime-related searches, with "hentai" remaining the #1 global search term and "anime" rising to #7, demonstrates the enduring appeal of animated and 3D pornographic content.

    PornHub: 2024 year in review
    Sustained Anime Popularity
    The continued popularity of anime-related searches, with "hentai" remaining the #1 global search term and "anime" rising to #7, demonstrates the enduring appeal of animated…
    Impact Areas Animation Industry, Gaming Industry, Pornography Consumption
    Themes The Blurring of Physical and Digital Realities
    Categories Consumer Attitudes, Culture, Entertainment
  • Streaming Video Evolution
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Advertising
    • Streaming Services
    • Television
    • Business & Commerce
    • Entertainment

    The streaming video landscape is evolving, with mergers, price increases, and the rise of free ad-supported services.

    Activate Consulting: Technology and media...
    Streaming Video Evolution
    The streaming video landscape is evolving, with mergers, price increases, and the rise of free ad-supported services.
    Impact Areas Advertising, Streaming Services, Television
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Business & Commerce, Entertainment
  • Streaming Service Stabilization
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Advertising
    • Media Consumption
    • Streaming Services
    • Consumer Attitudes
    • Entertainment

    Consumers are stabilizing their streaming subscriptions, with most planning to maintain their current number of services.

    DISQO: Consumer trends 2025 report
    Streaming Service Stabilization
    Consumers are stabilizing their streaming subscriptions, with most planning to maintain their current number of services.
    Impact Areas Advertising, Media Consumption, Streaming Services
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Consumer Attitudes, Entertainment
  • Steady Global E&M Growth
    • Experiences Over Material Goods
    • Navigating Global Uncertainty
    • The Power of Community and Connection
    • Advertising
    • Connectivity
    • Consumer Spending
    • Brands & Advertising
    • Business & Commerce
    • Entertainment

    The global entertainment and media market is expected to experience steady growth, driven by advertising and connectivity, despite variations across regions.

    PwC: Global entertainment & media...
    Steady Global E&M Growth
    The global entertainment and media market is expected to experience steady growth, driven by advertising and connectivity, despite variations across regions.
    Impact Areas Advertising, Connectivity, Consumer Spending
    Themes Experiences Over Material Goods, Navigating Global Uncertainty, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Entertainment
  • Sports Media Transformation
    • AI-Driven Transformation
    • The Power of Community and Connection
    • Betting
    • Sports
    • Streaming
    • Business & Commerce
    • Entertainment
    • Media & Information

    Sports media is shifting towards streaming, driven by changing viewer habits, rights acquisitions, and the growth of sports betting.

    Activate Consulting: Technology and media...
    Sports Media Transformation
    Sports media is shifting towards streaming, driven by changing viewer habits, rights acquisitions, and the growth of sports betting.
    Impact Areas Betting, Sports, Streaming
    Themes AI-Driven Transformation, The Power of Community and Connection
    Categories Business & Commerce, Entertainment, Media & Information
  • Sports Betting Dominates
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Platform Development
    • Player Engagement
    • Revenue Generation
    • Business & Commerce
    • Culture
    • Entertainment

    Sports betting is becoming a primary revenue driver in iGaming, with emerging sectors like esports and fantasy sports contributing to its growth.

    Softswiss: iGaming Trends 2025
    Sports Betting Dominates
    Sports betting is becoming a primary revenue driver in iGaming, with emerging sectors like esports and fantasy sports contributing to its growth.
    Impact Areas Platform Development, Player Engagement, Revenue Generation
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Culture, Entertainment
  • Sports App Revenue Steady
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Fantasy Sports
    • Sports Betting
    • Sports Streaming
    • Business & Commerce
    • Digital Platforms
    • Entertainment

    Sports app revenue continues to grow steadily, driven by streaming and exclusive content, while downloads face challenges from competition with streaming services.

    Sensor Tower: State of mobile...
    Sports App Revenue Steady
    Sports app revenue continues to grow steadily, driven by streaming and exclusive content, while downloads face challenges from competition with streaming services.
    Impact Areas Fantasy Sports, Sports Betting, Sports Streaming
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Business & Commerce, Digital Platforms, Entertainment
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