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Trends Categories Entertainment

Your trends

Entertainment 64
Brands & Advertising 360
Business & Commerce 795
Consumer Attitudes 417
Culture 169
Cybersecurity 74
Data & Privacy 54
Digital Platforms 192
Emerging Technology 367
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Intimacy 10
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Newest Oldest
A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Soundtracking Formative Firsts
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • memory formation
    • music streaming
    • Personalization
    • Brands & Advertising
    • Consumer Attitudes
    • Entertainment

    Gen Z is using Spotify to curate the soundtrack of their lives, associating specific songs and podcasts with pivotal life experiences and creating lasting memories.

    Spotify: Culture Next Report
    Soundtracking Formative Firsts
    Gen Z is using Spotify to curate the soundtrack of their lives, associating specific songs and podcasts with pivotal life experiences and creating lasting memories.
    • Brands & Advertising
    • Consumer Attitudes
    • Entertainment
    • Experiences Over Material Goods
    • The Power of Community and Connection
    Impact Areas memory formation, music streaming, Personalization
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Brands & Advertising, Consumer Attitudes, Entertainment
  • Social and Sweepstakes Casinos
    • The Blurring of Physical and Digital Realities
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Market Access
    • Player Acquisition
    • Revenue Diversification
    • Business & Commerce
    • Digital Platforms
    • Entertainment

    Social and sweepstakes casinos are gaining traction as a way to engage players in regulated markets and offer a more casual, risk-free gaming experience.

    Softswiss: iGaming Trends 2025
    Social and Sweepstakes Casinos
    Social and sweepstakes casinos are gaining traction as a way to engage players in regulated markets and offer a more casual, risk-free gaming experience.
    • Business & Commerce
    • Digital Platforms
    • Entertainment
    • The Blurring of Physical and Digital Realities
    • The Power of Community and Connection
    • Values-Driven Consumption
    Impact Areas Market Access, Player Acquisition, Revenue Diversification
    Themes The Blurring of Physical and Digital Realities, The Power of Community and Connection, Values-Driven Consumption
    Categories Business & Commerce, Digital Platforms, Entertainment
  • Set-Jetting Influences Travel
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Destination marketing
    • Film industry
    • Tourism
    • Entertainment
    • Travel & Tourism

    Movies, TV shows, and streaming services are significantly influencing travel decisions and destinations.

    Expedia: Unpack 25, the trends...
    Set-Jetting Influences Travel
    Movies, TV shows, and streaming services are significantly influencing travel decisions and destinations.
    • Entertainment
    • Travel & Tourism
    • Experiences Over Material Goods
    • The Power of Community and Connection
    Impact Areas Destination marketing, Film industry, Tourism
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Entertainment, Travel & Tourism
  • Set-Jetting Adventures
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Destination marketing
    • Film and TV industries
    • Local economies
    • Business & Commerce
    • Entertainment
    • Travel & Tourism

    Screen tourism is booming, with travelers inspired by films and TV series to visit iconic filming locations, driving tourism growth and local economies.

    Euronews: 2025 travel trend report
    Set-Jetting Adventures
    Screen tourism is booming, with travelers inspired by films and TV series to visit iconic filming locations, driving tourism growth and local economies.
    • Business & Commerce
    • Entertainment
    • Travel & Tourism
    • Experiences Over Material Goods
    • The Power of Community and Connection
    Impact Areas Destination marketing, Film and TV industries, Local economies
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Business & Commerce, Entertainment, Travel & Tourism
  • Second-Life Broadcasting
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Entertainment
    • Media
    • Social Media
    • Brands & Advertising
    • Digital Platforms
    • Entertainment

    Older content finds new life through online commentary, curation, and re-broadcasting, extending its lifespan and engagement.

    Horizon Media: Top trends 2025
    Second-Life Broadcasting
    Older content finds new life through online commentary, curation, and re-broadcasting, extending its lifespan and engagement.
    • Brands & Advertising
    • Digital Platforms
    • Entertainment
    • Experiences Over Material Goods
    • The Power of Community and Connection
    Impact Areas Entertainment, Media, Social Media
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Brands & Advertising, Digital Platforms, Entertainment
  • Rise of Entertainment Brands
    • Experiences Over Material Goods
    • The Blurring of Physical and Digital Realities
    • The Power of Community and Connection
    • Advertising
    • Brand Building
    • Consumer goods
    • Marketing
    • Media
    • Brands & Advertising
    • Business & Commerce
    • Entertainment

    Brands are increasingly blurring the lines between business and culture, prioritizing entertainment to gain share of voice and market share.

    Smallworld: How brands win in...
    Rise of Entertainment Brands
    Brands are increasingly blurring the lines between business and culture, prioritizing entertainment to gain share of voice and market share.
    • Brands & Advertising
    • Business & Commerce
    • Entertainment
    • Experiences Over Material Goods
    • The Blurring of Physical and Digital Realities
    • The Power of Community and Connection
    Impact Areas Advertising, Brand Building, Consumer goods, Marketing, Media
    Themes Experiences Over Material Goods, The Blurring of Physical and Digital Realities, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Entertainment
  • Rise of AI Avatars
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Companionship
    • Customer service
    • Entertainment
    • User Interfaces
    • Business & Commerce
    • Emerging Technology
    • Entertainment

    Generative AI is enabling the creation of realistic digital humans, transforming user interfaces and creating new opportunities for interaction.

    Infotech: Tech trends 2025
    Rise of AI Avatars
    Generative AI is enabling the creation of realistic digital humans, transforming user interfaces and creating new opportunities for interaction.
    • Business & Commerce
    • Emerging Technology
    • Entertainment
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    Impact Areas Companionship, Customer service, Entertainment, User Interfaces
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Emerging Technology, Entertainment
  • Right-Sizing Single-Player Games
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • AAA Games
    • Game Design
    • Game Development
    • Business & Commerce
    • Entertainment

    Developers are exploring shorter single-player games as a response to rising development costs and changing player habits.

    Newzoo: Global Games Market Report
    Right-Sizing Single-Player Games
    Developers are exploring shorter single-player games as a response to rising development costs and changing player habits.
    • Business & Commerce
    • Entertainment
    • Experiences Over Material Goods
    • Values-Driven Consumption
    Impact Areas AAA Games, Game Design, Game Development
    Themes Experiences Over Material Goods, Values-Driven Consumption
    Categories Business & Commerce, Entertainment
  • Premiumization through Fandom
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Hospitality
    • Live Entertainment
    • Spirits Industry
    • Brands & Advertising
    • Consumer Attitudes
    • Entertainment

    Luxury cocktail experiences are gaining traction with next-gen fandoms, shaking up a new era for premiumization in unexpected locations.

    Bacardi: Cocktail trends report 2025
    Premiumization through Fandom
    Luxury cocktail experiences are gaining traction with next-gen fandoms, shaking up a new era for premiumization in unexpected locations.
    • Brands & Advertising
    • Consumer Attitudes
    • Entertainment
    • Experiences Over Material Goods
    • The Power of Community and Connection
    Impact Areas Hospitality, Live Entertainment, Spirits Industry
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Brands & Advertising, Consumer Attitudes, Entertainment
  • OTT Video Streaming Growth
    • AI-Driven Transformation
    • Experiences Over Material Goods
    • Navigating Global Uncertainty
    • Advertising
    • Content creation
    • Streaming platforms
    • Brands & Advertising
    • Business & Commerce
    • Entertainment

    OTT video revenue is projected to surpass US$200 billion by 2028, driven by the rapid expansion of Advertising Video on Demand (AVOD).

    PwC: Global entertainment & media...
    OTT Video Streaming Growth
    OTT video revenue is projected to surpass US$200 billion by 2028, driven by the rapid expansion of Advertising Video on Demand (AVOD).
    • Brands & Advertising
    • Business & Commerce
    • Entertainment
    • AI-Driven Transformation
    • Experiences Over Material Goods
    • Navigating Global Uncertainty
    Impact Areas Advertising, Content creation, Streaming platforms
    Themes AI-Driven Transformation, Experiences Over Material Goods, Navigating Global Uncertainty
    Categories Brands & Advertising, Business & Commerce, Entertainment
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