Set-Jetting Influences Travel

Movies, TV shows, and streaming services are significantly influencing travel decisions and destinations.

Themes

Experiences Over Material Goods , The Power of Community and Connection

Timeframe

near-term

Subcategories

Hospitality Industry Streaming Services Travel Trends

Impact areas

Destination marketing Film industry Tourism

Detailed Analysis

Set-Jetting continues to be a powerful force in shaping travel choices. The popularity of TV shows and films inspires viewers to visit the locations where they were filmed, driving tourism to specific destinations and creating themed experiences. This trend highlights the increasing influence of entertainment on travel behavior.

Context Signals

36% of travelers reporting increased influence of TV and film on travel plans Increased interest in Dubai following "The Real Housewives of Dubai" Popularity of themed tours based on shows like "Bridgerton" and "Harry Potter"

Edge

This trend could lead to collaborations between streaming platforms and travel companies to create immersive set-jetting experiences. Destinations will increasingly leverage film and TV productions to promote tourism and attract visitors. Augmented reality and virtual reality could enhance set-jetting experiences by overlaying scenes from shows onto real-world locations.

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