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  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Fan-Driven Pop Culture
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Entertainment
    • Media
    • Pop Culture
    • Culture
    • Digital Platforms
    • Entertainment

    Fan culture is increasingly shaping the entertainment landscape, influencing content creation and driving popular culture trends.

    YouTube: Trends fandom report 2024
    Fan-Driven Pop Culture
    Fan culture is increasingly shaping the entertainment landscape, influencing content creation and driving popular culture trends.
    Impact Areas Entertainment, Media, Pop Culture
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Culture, Digital Platforms, Entertainment
  • Entertainment and Escapism
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Brand Messaging
    • Content creation
    • Influencer marketing
    • Brands & Advertising
    • Digital Platforms
    • Entertainment

    Social media is transforming into a primary entertainment hub, blurring lines with traditional entertainment and prioritizing engaging, often comedic, content.

    TheNetworkOne: Social media marketing trends...
    Entertainment and Escapism
    Social media is transforming into a primary entertainment hub, blurring lines with traditional entertainment and prioritizing engaging, often comedic, content.
    Impact Areas Brand Messaging, Content creation, Influencer marketing
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Brands & Advertising, Digital Platforms, Entertainment
  • Beyond Subscriber Growth
    • AI-Driven Transformation
    • Navigating Global Uncertainty
    • Streaming Services
    • Telecommunications
    • Business & Commerce
    • Digital Platforms
    • Entertainment

    TMT companies must shift from prioritizing subscriber growth to focusing on customer lifetime value and diversified revenue streams, particularly in streaming and telecom.

    Publicis Sapient: Guide to next...
    Beyond Subscriber Growth
    TMT companies must shift from prioritizing subscriber growth to focusing on customer lifetime value and diversified revenue streams, particularly in streaming and telecom.
    Impact Areas Streaming Services, Telecommunications
    Themes AI-Driven Transformation, Navigating Global Uncertainty
    Categories Business & Commerce, Digital Platforms, Entertainment
  • Enhanced Customer Value
    • AI-Driven Transformation
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Sports
    • Streaming Services
    • Telecommunications
    • Brands & Advertising
    • Business & Commerce
    • Entertainment

    TMT companies must prioritize customer value and engagement through innovative services, personalized experiences, and targeted advertising to drive profitability and loyalty.

    Publicis Sapient: Guide to next...
    Enhanced Customer Value
    TMT companies must prioritize customer value and engagement through innovative services, personalized experiences, and targeted advertising to drive profitability and loyalty.
    Impact Areas Sports, Streaming Services, Telecommunications
    Themes AI-Driven Transformation, Experiences Over Material Goods, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Entertainment
  • Steady Global E&M Growth
    • Experiences Over Material Goods
    • Navigating Global Uncertainty
    • The Power of Community and Connection
    • Advertising
    • Connectivity
    • Consumer Spending
    • Brands & Advertising
    • Business & Commerce
    • Entertainment

    The global entertainment and media market is expected to experience steady growth, driven by advertising and connectivity, despite variations across regions.

    PwC: Global entertainment & media...
    Steady Global E&M Growth
    The global entertainment and media market is expected to experience steady growth, driven by advertising and connectivity, despite variations across regions.
    Impact Areas Advertising, Connectivity, Consumer Spending
    Themes Experiences Over Material Goods, Navigating Global Uncertainty, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Entertainment
  • OTT Video Streaming Growth
    • AI-Driven Transformation
    • Experiences Over Material Goods
    • Navigating Global Uncertainty
    • Advertising
    • Content creation
    • Streaming platforms
    • Brands & Advertising
    • Business & Commerce
    • Entertainment

    OTT video revenue is projected to surpass US$200 billion by 2028, driven by the rapid expansion of Advertising Video on Demand (AVOD).

    PwC: Global entertainment & media...
    OTT Video Streaming Growth
    OTT video revenue is projected to surpass US$200 billion by 2028, driven by the rapid expansion of Advertising Video on Demand (AVOD).
    Impact Areas Advertising, Content creation, Streaming platforms
    Themes AI-Driven Transformation, Experiences Over Material Goods, Navigating Global Uncertainty
    Categories Brands & Advertising, Business & Commerce, Entertainment
  • Generative AI Disruption
    • AI-Driven Transformation
    • Content creation
    • Marketing and distribution
    • Operations and cost management
    • Business & Commerce
    • Emerging Technology
    • Entertainment

    Generative AI is poised to significantly impact the entertainment and media sector, offering opportunities for productivity gains, cost optimization, and new revenue streams.

    PwC: Global entertainment & media...
    Generative AI Disruption
    Generative AI is poised to significantly impact the entertainment and media sector, offering opportunities for productivity gains, cost optimization, and new revenue streams.
    Impact Areas Content creation, Marketing and distribution, Operations and cost management
    Themes AI-Driven Transformation
    Categories Business & Commerce, Emerging Technology, Entertainment
  • Total Video Convergence
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Advertising
    • Entertainment
    • Media
    • Brands & Advertising
    • Business & Commerce
    • Entertainment

    The lines between broadcast and streaming TV are blurring, requiring marketers to diversify their video strategies.

    Kantar: Marketing trends 2025
    Total Video Convergence
    The lines between broadcast and streaming TV are blurring, requiring marketers to diversify their video strategies.
    Impact Areas Advertising, Entertainment, Media
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Brands & Advertising, Business & Commerce, Entertainment
  • Rise of AI Avatars
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Companionship
    • Customer service
    • Entertainment
    • User Interfaces
    • Business & Commerce
    • Emerging Technology
    • Entertainment

    Generative AI is enabling the creation of realistic digital humans, transforming user interfaces and creating new opportunities for interaction.

    Infotech: Tech trends 2025
    Rise of AI Avatars
    Generative AI is enabling the creation of realistic digital humans, transforming user interfaces and creating new opportunities for interaction.
    Impact Areas Companionship, Customer service, Entertainment, User Interfaces
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Emerging Technology, Entertainment
  • Connected TV Scales Stories
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Brand Storytelling
    • Sports Broadcasting
    • Streaming Advertising
    • Brands & Advertising
    • Digital Platforms
    • Entertainment

    Streaming platforms are investing in live content and advertising solutions, offering brands new ways to scale storytelling.

    Dentsu: The year of impact...
    Connected TV Scales Stories
    Streaming platforms are investing in live content and advertising solutions, offering brands new ways to scale storytelling.
    Impact Areas Brand Storytelling, Sports Broadcasting, Streaming Advertising
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Brands & Advertising, Digital Platforms, Entertainment
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