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  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Connected TV Scales
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Advertising
    • Brand Storytelling
    • Live Sports
    • Streaming Services
    • Video Content
    • Brands & Advertising
    • Digital Platforms
    • Entertainment

    Connected TV is gaining momentum, with increased investment in live content and sophisticated advertising capabilities.

    Dentsu: The year of impact...
    Connected TV Scales
    Connected TV is gaining momentum, with increased investment in live content and sophisticated advertising capabilities.
    Impact Areas Advertising, Brand Storytelling, Live Sports, Streaming Services, Video Content
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Brands & Advertising, Digital Platforms, Entertainment
  • Emotional Connection over Technical Quality
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Content creation
    • Marketing
    • Media Consumption
    • Consumer Attitudes
    • Entertainment
    • Media & Information

    Viewers prioritize emotional resonance and relatability over purely technical aspects of video content.

    YouTube: Why we watch 2.0...
    Emotional Connection over Technical Quality
    Viewers prioritize emotional resonance and relatability over purely technical aspects of video content.
    Impact Areas Content creation, Marketing, Media Consumption
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Consumer Attitudes, Entertainment, Media & Information
  • Indie Animation Boom
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Animation
    • Entertainment
    • online communities
    • Business & Commerce
    • Digital Platforms
    • Entertainment

    Indie animators are creating mainstream hits online, building dedicated fandoms, and driving the growth of animated series.

    YouTube: Global trends report
    Indie Animation Boom
    Indie animators are creating mainstream hits online, building dedicated fandoms, and driving the growth of animated series.
    Impact Areas Animation, Entertainment, online communities
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Business & Commerce, Digital Platforms, Entertainment
  • Connection through Streaming
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • music streaming
    • podcast consumption
    • Social Media
    • Consumer Attitudes
    • Digital Platforms
    • Entertainment

    Gen Z uses Spotify to combat loneliness and foster connections through shared music and podcasts, leveraging features like Blend and collaborative playlists.

    Spotify: Culture Next Report
    Connection through Streaming
    Gen Z uses Spotify to combat loneliness and foster connections through shared music and podcasts, leveraging features like Blend and collaborative playlists.
    Impact Areas music streaming, podcast consumption, Social Media
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Consumer Attitudes, Digital Platforms, Entertainment
  • Democratized Blockbuster Content
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Brand Building
    • Content Marketing
    • Digital Platforms
    • Entertainment
    • Media
    • Brands & Advertising
    • Entertainment
    • Media & Information

    The lines between traditional media and online platforms are blurring, creating opportunities for brands to create and distribute high-quality content.

    Smallworld: How brands win in...
    Democratized Blockbuster Content
    The lines between traditional media and online platforms are blurring, creating opportunities for brands to create and distribute high-quality content.
    Impact Areas Brand Building, Content Marketing, Digital Platforms, Entertainment, Media
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Entertainment, Media & Information
  • Second-Life Broadcasting
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Entertainment
    • Media
    • Social Media
    • Brands & Advertising
    • Digital Platforms
    • Entertainment

    Older content finds new life through online commentary, curation, and re-broadcasting, extending its lifespan and engagement.

    Horizon Media: Top trends 2025
    Second-Life Broadcasting
    Older content finds new life through online commentary, curation, and re-broadcasting, extending its lifespan and engagement.
    Impact Areas Entertainment, Media, Social Media
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Brands & Advertising, Digital Platforms, Entertainment
  • Layered Realities
    • AI-Driven Transformation
    • Experiences Over Material Goods
    • The Blurring of Physical and Digital Realities
    • Entertainment
    • Healthcare
    • Technology
    • Digital Platforms
    • Emerging Technology
    • Entertainment

    Simultaneous media streams and sensations are blending into seamless, personalized experiences.

    Horizon Media: Top trends 2025
    Layered Realities
    Simultaneous media streams and sensations are blending into seamless, personalized experiences.
    Impact Areas Entertainment, Healthcare, Technology
    Themes AI-Driven Transformation, Experiences Over Material Goods, The Blurring of Physical and Digital Realities
    Categories Digital Platforms, Emerging Technology, Entertainment
  • Age of Lore
    • AI-Driven Transformation
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Entertainment
    • Marketing
    • Social Media
    • Brands & Advertising
    • Digital Platforms
    • Entertainment

    Audiences are actively shaping narratives and creating lore around entertainment, blurring the lines between fan and creator.

    Horizon Media: Top trends 2025
    Age of Lore
    Audiences are actively shaping narratives and creating lore around entertainment, blurring the lines between fan and creator.
    Impact Areas Entertainment, Marketing, Social Media
    Themes AI-Driven Transformation, Experiences Over Material Goods, The Power of Community and Connection
    Categories Brands & Advertising, Digital Platforms, Entertainment
  • Set-Jetting Adventures
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Destination marketing
    • Film and TV industries
    • Local economies
    • Business & Commerce
    • Entertainment
    • Travel & Tourism

    Screen tourism is booming, with travelers inspired by films and TV series to visit iconic filming locations, driving tourism growth and local economies.

    Euronews: 2025 travel trend report
    Set-Jetting Adventures
    Screen tourism is booming, with travelers inspired by films and TV series to visit iconic filming locations, driving tourism growth and local economies.
    Impact Areas Destination marketing, Film and TV industries, Local economies
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Business & Commerce, Entertainment, Travel & Tourism
  • Set-Jetting Influences Travel
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Destination marketing
    • Film industry
    • Tourism
    • Entertainment
    • Travel & Tourism

    Movies, TV shows, and streaming services are significantly influencing travel decisions and destinations.

    Expedia: Unpack 25, the trends...
    Set-Jetting Influences Travel
    Movies, TV shows, and streaming services are significantly influencing travel decisions and destinations.
    Impact Areas Destination marketing, Film industry, Tourism
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Entertainment, Travel & Tourism
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