emerging

Age of Lore

Audiences are actively shaping narratives and creating lore around entertainment, blurring the lines between fan and creator.

Detailed Analysis

In the Age of Lore, entertainment is no longer a passive experience. Audiences are actively participating in shaping narratives, creating fan theories, and building lore around their favorite stories. This trend is driven by the decentralization of narrative control, fueled by social media and AI-generated content. Brands can leverage this trend by planting seeds that spark mythology and empowering audiences to craft their own lore, deepening connections and driving cultural relevance.

Context Signals

Charli XCX's album 'Brat' sparked a fan-driven cultural phenomenon. Podcasts are evolving into video content with active fan engagement. McDonald's created a mythology around its Chicken Big Mac launch.

Edge

Brands can leverage fan-created lore to develop new products and experiences. Interactive storytelling experiences could become more prevalent. The ethical implications of manipulating narratives and spreading misinformation need to be considered.
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TRENDS
Entertainment has transformed into an interactive playground where everyday people are no longer just passive viewers but active participants, reshaping the stories we consume.