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Trends Categories Data & Privacy

Your trends

Data & Privacy 54
Brands & Advertising 360
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Newest Oldest
A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Data-Driven System Modernization
    • AI-Driven Transformation
    • Technology
    • Telecommunications
    • Business & Commerce
    • Data & Privacy
    • Emerging Technology

    System modernization, particularly in data infrastructure, is crucial for leveraging AI and driving business transformation, but internal barriers like lack of skills pose challenges.

    Publicis Sapient: Guide to next...
    Data-Driven System Modernization
    System modernization, particularly in data infrastructure, is crucial for leveraging AI and driving business transformation, but internal barriers like lack of skills pose challenges.
    • Business & Commerce
    • Data & Privacy
    • Emerging Technology
    • AI-Driven Transformation
    Impact Areas Technology, Telecommunications
    Themes AI-Driven Transformation
    Categories Business & Commerce, Data & Privacy, Emerging Technology
  • Digital Identity Personalizes Experiences
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • The Blurring of Physical and Digital Realities
    • Customer data management
    • Guest experience
    • Loyalty Programs
    • Business & Commerce
    • Data & Privacy
    • Travel & Tourism

    Digital identity is transforming the guest journey, enabling personalized rewards and smoother experiences through destination loyalty programs.

    Publicis Sapient: Guide to Next...
    Digital Identity Personalizes Experiences
    Digital identity is transforming the guest journey, enabling personalized rewards and smoother experiences through destination loyalty programs.
    • Business & Commerce
    • Data & Privacy
    • Travel & Tourism
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • The Blurring of Physical and Digital Realities
    Impact Areas Customer data management, Guest experience, Loyalty Programs
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Data & Privacy, Travel & Tourism
  • Data Security Top Priority
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • Cybersecurity
    • Data management
    • Regulatory Compliance
    • Brands & Advertising
    • Cybersecurity
    • Data & Privacy

    Data security is becoming paramount for consumer products firms, requiring enhanced transparency and robust security measures.

    Publicis Sapient: Guide to Next...
    Data Security Top Priority
    Data security is becoming paramount for consumer products firms, requiring enhanced transparency and robust security measures.
    • Brands & Advertising
    • Cybersecurity
    • Data & Privacy
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    Impact Areas Cybersecurity, Data management, Regulatory Compliance
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme
    Categories Brands & Advertising, Cybersecurity, Data & Privacy
  • Personalized Banking & Privacy
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • Banking
    • Customer Experience
    • Data Privacy
    • Security
    • Business & Commerce
    • Cybersecurity
    • Data & Privacy

    Banks are leveraging data and AI to personalize customer experiences while navigating the challenges of data privacy and security.

    Publicis Sapient: Guide to next...
    Personalized Banking & Privacy
    Banks are leveraging data and AI to personalize customer experiences while navigating the challenges of data privacy and security.
    • Business & Commerce
    • Cybersecurity
    • Data & Privacy
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    Impact Areas Banking, Customer Experience, Data Privacy, Security
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme
    Categories Business & Commerce, Cybersecurity, Data & Privacy
  • Relationship-Based Care
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Data management
    • Healthcare providers
    • Insurance companies
    • Patient Care
    • Pharmacies
    • Business & Commerce
    • Data & Privacy
    • Health & Wellness

    Healthcare is shifting from transactional interactions to a relationship-based model focused on personalized, preventive care, enabled by data integration and intelligent platforms.

    Publicis Sapient: Guide to Next...
    Relationship-Based Care
    Healthcare is shifting from transactional interactions to a relationship-based model focused on personalized, preventive care, enabled by data integration and intelligent platforms.
    • Business & Commerce
    • Data & Privacy
    • Health & Wellness
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    Impact Areas Data management, Healthcare providers, Insurance companies, Patient Care, Pharmacies
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Business & Commerce, Data & Privacy, Health & Wellness
  • Generative AI Trust & Transparency
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • Advertising
    • Consumer Trust
    • Marketing
    • Brands & Advertising
    • Data & Privacy
    • Emerging Technology

    Marketers are increasingly adopting Generative AI, but concerns around data provenance and consumer trust need to be addressed.

    Kantar: Marketing trends 2025
    Generative AI Trust & Transparency
    Marketers are increasingly adopting Generative AI, but concerns around data provenance and consumer trust need to be addressed.
    • Brands & Advertising
    • Data & Privacy
    • Emerging Technology
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    Impact Areas Advertising, Consumer Trust, Marketing
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme
    Categories Brands & Advertising, Data & Privacy, Emerging Technology
  • Data-Driven HR Decisions
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • Learning and development
    • Performance Management
    • Talent analytics
    • Business & Commerce
    • Data & Privacy
    • The Workplace

    The use of data in HR is evolving from description to prediction, enabling more customized programs and algorithmic decision-making.

    Mercer: HR trends for 2025
    Data-Driven HR Decisions
    The use of data in HR is evolving from description to prediction, enabling more customized programs and algorithmic decision-making.
    • Business & Commerce
    • Data & Privacy
    • The Workplace
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    Impact Areas Learning and development, Performance Management, Talent analytics
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme
    Categories Business & Commerce, Data & Privacy, The Workplace
  • Technowonder and Worry
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • Navigating Global Uncertainty
    • Data Privacy
    • Labor Market
    • Technological Development
    • Consumer Attitudes
    • Data & Privacy
    • Emerging Technology

    While technology inspires awe and is seen as essential for solving future problems, there's growing concern about its negative impacts, particularly on privacy and jobs.

    Ipsos: Global trends 10th anniversary...
    Technowonder and Worry
    While technology inspires awe and is seen as essential for solving future problems, there's growing concern about its negative impacts, particularly on privacy and jobs.
    • Consumer Attitudes
    • Data & Privacy
    • Emerging Technology
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • Navigating Global Uncertainty
    Impact Areas Data Privacy, Labor Market, Technological Development
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme, Navigating Global Uncertainty
    Categories Consumer Attitudes, Data & Privacy, Emerging Technology
  • AI-Driven News Creation
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • Content creation
    • Journalism
    • News Consumption
    • Social Media
    • Data & Privacy
    • Emerging Technology
    • Media & Information

    Artificial intelligence is transforming news creation, offering opportunities for automation and personalization but also raising concerns about bias and disinformation.

    Ipsos: What the future news
    AI-Driven News Creation
    Artificial intelligence is transforming news creation, offering opportunities for automation and personalization but also raising concerns about bias and disinformation.
    • Data & Privacy
    • Emerging Technology
    • Media & Information
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    Impact Areas Content creation, Journalism, News Consumption, Social Media
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme
    Categories Data & Privacy, Emerging Technology, Media & Information
  • Privacy-Focused Monetization
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Consumer Behavior
    • Data Privacy
    • Digital Advertising
    • News Media
    • Brands & Advertising
    • Data & Privacy
    • Media & Information

    The decline of third-party cookies is forcing news organizations and brands to explore new, privacy-focused monetization models.

    Ipsos: What the future news
    Privacy-Focused Monetization
    The decline of third-party cookies is forcing news organizations and brands to explore new, privacy-focused monetization models.
    • Brands & Advertising
    • Data & Privacy
    • Media & Information
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    Impact Areas Consumer Behavior, Data Privacy, Digital Advertising, News Media
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Data & Privacy, Media & Information
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