Your trends
- TrendThemeImpact AreasCategorySummaryReport
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Short Trend Summary
System modernization, particularly in data infrastructure, is crucial for leveraging AI and driving business transformation, but internal barriers like lack of skills pose challenges.
Data-Driven System Modernization- AI-Driven Transformation
- Technology
- Telecommunications
- Business & Commerce
- Data & Privacy
- Emerging Technology
System modernization, particularly in data infrastructure, is crucial for leveraging AI and driving business transformation, but internal barriers like lack of skills pose challenges.
Publicis Sapient: Guide to next...Data-Driven System Modernization
System modernization, particularly in data infrastructure, is crucial for leveraging AI and driving business transformation, but internal barriers like lack of skills pose challenges. -
Short Trend Summary
Digital identity is transforming the guest journey, enabling personalized rewards and smoother experiences through destination loyalty programs.
Digital Identity Personalizes Experiences- AI-Driven Transformation
- Authenticity and Transparency Reign Supreme
- The Blurring of Physical and Digital Realities
- Customer data management
- Guest experience
- Loyalty Programs
- Business & Commerce
- Data & Privacy
- Travel & Tourism
Digital identity is transforming the guest journey, enabling personalized rewards and smoother experiences through destination loyalty programs.
Publicis Sapient: Guide to Next...Digital Identity Personalizes Experiences
Digital identity is transforming the guest journey, enabling personalized rewards and smoother experiences through destination loyalty programs. -
Short Trend Summary
Data security is becoming paramount for consumer products firms, requiring enhanced transparency and robust security measures.
Data Security Top Priority- AI-Driven Transformation
- Authenticity and Transparency Reign Supreme
- Cybersecurity
- Data management
- Regulatory Compliance
- Brands & Advertising
- Cybersecurity
- Data & Privacy
Data security is becoming paramount for consumer products firms, requiring enhanced transparency and robust security measures.
Publicis Sapient: Guide to Next...Data Security Top Priority
Data security is becoming paramount for consumer products firms, requiring enhanced transparency and robust security measures. -
Short Trend Summary
Banks are leveraging data and AI to personalize customer experiences while navigating the challenges of data privacy and security.
Personalized Banking & Privacy- AI-Driven Transformation
- Authenticity and Transparency Reign Supreme
- Banking
- Customer Experience
- Data Privacy
- Security
- Business & Commerce
- Cybersecurity
- Data & Privacy
Banks are leveraging data and AI to personalize customer experiences while navigating the challenges of data privacy and security.
Publicis Sapient: Guide to next...Personalized Banking & Privacy
Banks are leveraging data and AI to personalize customer experiences while navigating the challenges of data privacy and security. -
Short Trend Summary
Healthcare is shifting from transactional interactions to a relationship-based model focused on personalized, preventive care, enabled by data integration and intelligent platforms.
Relationship-Based Care- AI-Driven Transformation
- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Data management
- Healthcare providers
- Insurance companies
- Patient Care
- Pharmacies
- Business & Commerce
- Data & Privacy
- Health & Wellness
Healthcare is shifting from transactional interactions to a relationship-based model focused on personalized, preventive care, enabled by data integration and intelligent platforms.
Publicis Sapient: Guide to Next...Relationship-Based Care
Healthcare is shifting from transactional interactions to a relationship-based model focused on personalized, preventive care, enabled by data integration and intelligent platforms. -
Short Trend Summary
Marketers are increasingly adopting Generative AI, but concerns around data provenance and consumer trust need to be addressed.
Generative AI Trust & Transparency- AI-Driven Transformation
- Authenticity and Transparency Reign Supreme
- Advertising
- Consumer Trust
- Marketing
- Brands & Advertising
- Data & Privacy
- Emerging Technology
Marketers are increasingly adopting Generative AI, but concerns around data provenance and consumer trust need to be addressed.
Kantar: Marketing trends 2025Generative AI Trust & Transparency
Marketers are increasingly adopting Generative AI, but concerns around data provenance and consumer trust need to be addressed. -
Short Trend Summary
The use of data in HR is evolving from description to prediction, enabling more customized programs and algorithmic decision-making.
Data-Driven HR Decisions- AI-Driven Transformation
- Authenticity and Transparency Reign Supreme
- Learning and development
- Performance Management
- Talent analytics
- Business & Commerce
- Data & Privacy
- The Workplace
The use of data in HR is evolving from description to prediction, enabling more customized programs and algorithmic decision-making.
Mercer: HR trends for 2025Data-Driven HR Decisions
The use of data in HR is evolving from description to prediction, enabling more customized programs and algorithmic decision-making. -
Short Trend Summary
While technology inspires awe and is seen as essential for solving future problems, there's growing concern about its negative impacts, particularly on privacy and jobs.
Technowonder and Worry- AI-Driven Transformation
- Authenticity and Transparency Reign Supreme
- Navigating Global Uncertainty
- Data Privacy
- Labor Market
- Technological Development
- Consumer Attitudes
- Data & Privacy
- Emerging Technology
While technology inspires awe and is seen as essential for solving future problems, there's growing concern about its negative impacts, particularly on privacy and jobs.
Ipsos: Global trends 10th anniversary...Technowonder and Worry
While technology inspires awe and is seen as essential for solving future problems, there's growing concern about its negative impacts, particularly on privacy and jobs. -
Short Trend Summary
Artificial intelligence is transforming news creation, offering opportunities for automation and personalization but also raising concerns about bias and disinformation.
AI-Driven News Creation- AI-Driven Transformation
- Authenticity and Transparency Reign Supreme
- Content creation
- Journalism
- News Consumption
- Social Media
- Data & Privacy
- Emerging Technology
- Media & Information
Artificial intelligence is transforming news creation, offering opportunities for automation and personalization but also raising concerns about bias and disinformation.
Ipsos: What the future newsAI-Driven News Creation
Artificial intelligence is transforming news creation, offering opportunities for automation and personalization but also raising concerns about bias and disinformation. -
Short Trend Summary
The decline of third-party cookies is forcing news organizations and brands to explore new, privacy-focused monetization models.
Privacy-Focused Monetization- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Consumer Behavior
- Data Privacy
- Digital Advertising
- News Media
- Brands & Advertising
- Data & Privacy
- Media & Information
The decline of third-party cookies is forcing news organizations and brands to explore new, privacy-focused monetization models.
Ipsos: What the future newsPrivacy-Focused Monetization
The decline of third-party cookies is forcing news organizations and brands to explore new, privacy-focused monetization models.