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Technowonder and Worry

While technology inspires awe and is seen as essential for solving future problems, there's growing concern about its negative impacts, particularly on privacy and jobs.

Detailed Analysis

Technology is a source of both fascination and anxiety. People recognize its potential to address societal challenges, but simultaneously fear its negative consequences. This tension is captured in the report: "71% agree we need modern technology to solve future problems" while "57% think technical progress is destroying our lives." This duality creates a complex landscape for tech companies seeking to build trust and address public concerns.

Context Signals

Majorities in nearly every market are concerned about the use of their data by companies and governments. 78% agree it's inevitable that we will lose more privacy. People are divided on whether AI will create more jobs than it replaces.

Edge

Transparency and ethical data practices will be crucial for building trust in technology. Focusing on the human benefits of technology can help alleviate anxieties. Developing strategies to mitigate the negative impacts of technology, such as job displacement, will be essential.
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TRENDS
As technology becomes more pervasive, there is a tension between excitement for all the problem-solving tools, connection and entertainment technology can bring us and concerns about privacy, job loss and potential for misuse.