Relationship-Based Care

The current healthcare ecosystem is fragmented, limiting providers to partial views of patient health. This fragmented system hinders the move towards a more holistic, relationship-based approach. As Tim Lawless, Global Health Lead at Publicis Sapient, states, "You can't be relationship-based unless you understand your customers through data, and you use that knowledge to fulfill their needs." This highlights the crucial role of data in understanding individual patient needs and tailoring care accordingly. Effective integration of services across insurance, pharmacy, therapy, and physician care requires a cohesive architecture that ensures responsible and transparent use of data. This integration is fundamental to patient identity, enabling seamless experiences across different services and billing systems. "How do you integrate services better? How do you connect that into one cohesive experience? We've done it within individual organizations, but connecting data across various entities to paint a full picture of the patient, no one has done that yet," Lawless observes, emphasizing the challenge and opportunity in creating a truly unified patient view.