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  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Data-Driven System Modernization
    • AI-Driven Transformation
    • Technology
    • Telecommunications
    • Business & Commerce
    • Data & Privacy
    • Emerging Technology

    System modernization, particularly in data infrastructure, is crucial for leveraging AI and driving business transformation, but internal barriers like lack of skills pose challenges.

    Publicis Sapient: Guide to next...
    Data-Driven System Modernization
    System modernization, particularly in data infrastructure, is crucial for leveraging AI and driving business transformation, but internal barriers like lack of skills pose challenges.
    Impact Areas Technology, Telecommunications
    Themes AI-Driven Transformation
    Categories Business & Commerce, Data & Privacy, Emerging Technology
  • Data Security Top Priority
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • Cybersecurity
    • Data management
    • Regulatory Compliance
    • Brands & Advertising
    • Cybersecurity
    • Data & Privacy

    Data security is becoming paramount for consumer products firms, requiring enhanced transparency and robust security measures.

    Publicis Sapient: Guide to Next...
    Data Security Top Priority
    Data security is becoming paramount for consumer products firms, requiring enhanced transparency and robust security measures.
    Impact Areas Cybersecurity, Data management, Regulatory Compliance
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme
    Categories Brands & Advertising, Cybersecurity, Data & Privacy
  • Relationship-Based Care
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Data management
    • Healthcare providers
    • Insurance companies
    • Patient Care
    • Pharmacies
    • Business & Commerce
    • Data & Privacy
    • Health & Wellness

    Healthcare is shifting from transactional interactions to a relationship-based model focused on personalized, preventive care, enabled by data integration and intelligent platforms.

    Publicis Sapient: Guide to Next...
    Relationship-Based Care
    Healthcare is shifting from transactional interactions to a relationship-based model focused on personalized, preventive care, enabled by data integration and intelligent platforms.
    Impact Areas Data management, Healthcare providers, Insurance companies, Patient Care, Pharmacies
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Business & Commerce, Data & Privacy, Health & Wellness
  • Generative AI Trust & Transparency
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • Advertising
    • Consumer Trust
    • Marketing
    • Brands & Advertising
    • Data & Privacy
    • Emerging Technology

    Marketers are increasingly adopting Generative AI, but concerns around data provenance and consumer trust need to be addressed.

    Kantar: Marketing trends 2025
    Generative AI Trust & Transparency
    Marketers are increasingly adopting Generative AI, but concerns around data provenance and consumer trust need to be addressed.
    Impact Areas Advertising, Consumer Trust, Marketing
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme
    Categories Brands & Advertising, Data & Privacy, Emerging Technology
  • Data-Driven HR Decisions
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • Learning and development
    • Performance Management
    • Talent analytics
    • Business & Commerce
    • Data & Privacy
    • The Workplace

    The use of data in HR is evolving from description to prediction, enabling more customized programs and algorithmic decision-making.

    Mercer: HR trends for 2025
    Data-Driven HR Decisions
    The use of data in HR is evolving from description to prediction, enabling more customized programs and algorithmic decision-making.
    Impact Areas Learning and development, Performance Management, Talent analytics
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme
    Categories Business & Commerce, Data & Privacy, The Workplace
  • Privacy-Focused Monetization
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Consumer Behavior
    • Data Privacy
    • Digital Advertising
    • News Media
    • Brands & Advertising
    • Data & Privacy
    • Media & Information

    The decline of third-party cookies is forcing news organizations and brands to explore new, privacy-focused monetization models.

    Ipsos: What the future news
    Privacy-Focused Monetization
    The decline of third-party cookies is forcing news organizations and brands to explore new, privacy-focused monetization models.
    Impact Areas Consumer Behavior, Data Privacy, Digital Advertising, News Media
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Data & Privacy, Media & Information
  • Responsible AI Adoption
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Donor engagement
    • Nonprofit operations
    • Service delivery
    • Business & Commerce
    • Data & Privacy
    • Emerging Technology

    Nonprofits are increasingly leveraging AI, but responsible implementation is crucial to avoid bias and build trust.

    HubSpot: Nonprofit marketing and fundraising...
    Responsible AI Adoption
    Nonprofits are increasingly leveraging AI, but responsible implementation is crucial to avoid bias and build trust.
    Impact Areas Donor engagement, Nonprofit operations, Service delivery
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Business & Commerce, Data & Privacy, Emerging Technology
  • CRM for Donor Management
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Donor relations
    • Fundraising
    • Volunteer management
    • Business & Commerce
    • Data & Privacy

    CRMs remain essential for managing donor relationships and maximizing fundraising efforts.

    HubSpot: Nonprofit marketing and fundraising...
    CRM for Donor Management
    CRMs remain essential for managing donor relationships and maximizing fundraising efforts.
    Impact Areas Donor relations, Fundraising, Volunteer management
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Business & Commerce, Data & Privacy
  • Data Privacy Concerns
    • Authenticity and Transparency Reign Supreme
    • Navigating Global Uncertainty
    • Data Security
    • Donor trust
    • Legal compliance
    • Business & Commerce
    • Cybersecurity
    • Data & Privacy

    Protecting donor data is paramount, as cybersecurity breaches can erode trust and lead to significant consequences.

    HubSpot: Nonprofit marketing and fundraising...
    Data Privacy Concerns
    Protecting donor data is paramount, as cybersecurity breaches can erode trust and lead to significant consequences.
    Impact Areas Data Security, Donor trust, Legal compliance
    Themes Authenticity and Transparency Reign Supreme, Navigating Global Uncertainty
    Categories Business & Commerce, Cybersecurity, Data & Privacy
  • Ambient Invisible Intelligence
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Healthcare
    • Retail
    • Supply Chain Management
    • Business & Commerce
    • Data & Privacy
    • Emerging Technology

    Pervasive use of low-cost sensors and tags to track objects and environments, enabling real-time visibility and data-driven insights.

    Gartner: 2025 top tech trends
    Ambient Invisible Intelligence
    Pervasive use of low-cost sensors and tags to track objects and environments, enabling real-time visibility and data-driven insights.
    Impact Areas Healthcare, Retail, Supply Chain Management
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Data & Privacy, Emerging Technology
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