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Trends Categories Data & Privacy

Your trends

Data & Privacy 54
Brands & Advertising 360
Business & Commerce 795
Consumer Attitudes 417
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Emerging Technology 367
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Newest Oldest
A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Technowonder and Worry
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • Navigating Global Uncertainty
    • Data Privacy
    • Labor Market
    • Technological Development
    • Consumer Attitudes
    • Data & Privacy
    • Emerging Technology

    While technology inspires awe and is seen as essential for solving future problems, there's growing concern about its negative impacts, particularly on privacy and jobs.

    Ipsos: Global trends 10th anniversary...
    Technowonder and Worry
    While technology inspires awe and is seen as essential for solving future problems, there's growing concern about its negative impacts, particularly on privacy and jobs.
    • Consumer Attitudes
    • Data & Privacy
    • Emerging Technology
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • Navigating Global Uncertainty
    Impact Areas Data Privacy, Labor Market, Technological Development
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme, Navigating Global Uncertainty
    Categories Consumer Attitudes, Data & Privacy, Emerging Technology
  • Strategic Shift to System-wide Digitalization
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Data management
    • Digital Transformation
    • Organizational Structure
    • Business & Commerce
    • Data & Privacy
    • Emerging Technology

    Organizations are moving from siloed digital projects to a more integrated, enterprise-wide approach to digital transformation, driven by the need for a unified data environment.

    Siemens: Industrial Metaverse Research Study
    Strategic Shift to System-wide Digitalization
    Organizations are moving from siloed digital projects to a more integrated, enterprise-wide approach to digital transformation, driven by the need for a unified data environment.
    • Business & Commerce
    • Data & Privacy
    • Emerging Technology
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    Impact Areas Data management, Digital Transformation, Organizational Structure
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Data & Privacy, Emerging Technology
  • Responsible AI Adoption
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Donor engagement
    • Nonprofit operations
    • Service delivery
    • Business & Commerce
    • Data & Privacy
    • Emerging Technology

    Nonprofits are increasingly leveraging AI, but responsible implementation is crucial to avoid bias and build trust.

    HubSpot: Nonprofit marketing and fundraising...
    Responsible AI Adoption
    Nonprofits are increasingly leveraging AI, but responsible implementation is crucial to avoid bias and build trust.
    • Business & Commerce
    • Data & Privacy
    • Emerging Technology
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    Impact Areas Donor engagement, Nonprofit operations, Service delivery
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Business & Commerce, Data & Privacy, Emerging Technology
  • Relationship-Based Care
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Data management
    • Healthcare providers
    • Insurance companies
    • Patient Care
    • Pharmacies
    • Business & Commerce
    • Data & Privacy
    • Health & Wellness

    Healthcare is shifting from transactional interactions to a relationship-based model focused on personalized, preventive care, enabled by data integration and intelligent platforms.

    Publicis Sapient: Guide to Next...
    Relationship-Based Care
    Healthcare is shifting from transactional interactions to a relationship-based model focused on personalized, preventive care, enabled by data integration and intelligent platforms.
    • Business & Commerce
    • Data & Privacy
    • Health & Wellness
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    Impact Areas Data management, Healthcare providers, Insurance companies, Patient Care, Pharmacies
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Business & Commerce, Data & Privacy, Health & Wellness
  • Regulatory Uncertainty
    • Navigating Global Uncertainty
    • Innovation
    • Investment
    • Policy
    • Regulation
    • Business & Commerce
    • Data & Privacy
    • Government & Politics

    Regulatory challenges and policy uncertainty are creating headwinds for European tech, impacting investor confidence and growth.

    Atomico: State of European tech...
    Regulatory Uncertainty
    Regulatory challenges and policy uncertainty are creating headwinds for European tech, impacting investor confidence and growth.
    • Business & Commerce
    • Data & Privacy
    • Government & Politics
    • Navigating Global Uncertainty
    Impact Areas Innovation, Investment, Policy, Regulation
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Data & Privacy, Government & Politics
  • Proactive AI Governance
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • Navigating Global Uncertainty
    • AI development
    • Data Privacy
    • Ethical AI
    • Data & Privacy
    • Emerging Technology
    • Government & Politics

    Governments are increasingly focusing on AI governance to ensure safe, secure, and trustworthy AI development and deployment, addressing ethical concerns and potential societal impacts.

    G7: Driving factors and challenges...
    Proactive AI Governance
    Governments are increasingly focusing on AI governance to ensure safe, secure, and trustworthy AI development and deployment, addressing ethical concerns and potential societal impacts.
    • Data & Privacy
    • Emerging Technology
    • Government & Politics
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • Navigating Global Uncertainty
    Impact Areas AI development, Data Privacy, Ethical AI
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme, Navigating Global Uncertainty
    Categories Data & Privacy, Emerging Technology, Government & Politics
  • Privacy-Focused Monetization
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Consumer Behavior
    • Data Privacy
    • Digital Advertising
    • News Media
    • Brands & Advertising
    • Data & Privacy
    • Media & Information

    The decline of third-party cookies is forcing news organizations and brands to explore new, privacy-focused monetization models.

    Ipsos: What the future news
    Privacy-Focused Monetization
    The decline of third-party cookies is forcing news organizations and brands to explore new, privacy-focused monetization models.
    • Brands & Advertising
    • Data & Privacy
    • Media & Information
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    Impact Areas Consumer Behavior, Data Privacy, Digital Advertising, News Media
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Data & Privacy, Media & Information
  • Privacy-Focused Data
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Advertising
    • Data Analytics
    • Data Collection
    • Cybersecurity
    • Data & Privacy

    The industry is shifting towards consumer choice and privacy-preserving data solutions like clean rooms.

    Kantar: 2025 media trends and...
    Privacy-Focused Data
    The industry is shifting towards consumer choice and privacy-preserving data solutions like clean rooms.
    • Cybersecurity
    • Data & Privacy
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    Impact Areas Advertising, Data Analytics, Data Collection
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Cybersecurity, Data & Privacy
  • Privacy-First Marketing
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Consumer Privacy
    • Data Analytics
    • Digital Advertising
    • Brands & Advertising
    • Cybersecurity
    • Data & Privacy

    With the decline of third-party cookies, brands are shifting to first-party data and contextual advertising to maintain privacy compliance and build consumer trust.

    Aeroplane 2025: Branding trends report
    Privacy-First Marketing
    With the decline of third-party cookies, brands are shifting to first-party data and contextual advertising to maintain privacy compliance and build consumer trust.
    • Brands & Advertising
    • Cybersecurity
    • Data & Privacy
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    Impact Areas Consumer Privacy, Data Analytics, Digital Advertising
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Brands & Advertising, Cybersecurity, Data & Privacy
  • Privacy and Personalization Paradox
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Data Analytics
    • E-commerce
    • Marketing
    • Business & Commerce
    • Consumer Attitudes
    • Data & Privacy

    Consumers desire personalized experiences but are increasingly concerned about data privacy, requiring businesses to find a balance between these competing demands.

    Qualtrics: 2025 Consumer Trends Report
    Privacy and Personalization Paradox
    Consumers desire personalized experiences but are increasingly concerned about data privacy, requiring businesses to find a balance between these competing demands.
    • Business & Commerce
    • Consumer Attitudes
    • Data & Privacy
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    Impact Areas Data Analytics, E-commerce, Marketing
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes, Data & Privacy
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