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- TrendThemeImpact AreasCategorySummaryReport
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Short Trend Summary
While technology inspires awe and is seen as essential for solving future problems, there's growing concern about its negative impacts, particularly on privacy and jobs.
Technowonder and Worry- AI-Driven Transformation
- Authenticity and Transparency Reign Supreme
- Navigating Global Uncertainty
- Data Privacy
- Labor Market
- Technological Development
- Consumer Attitudes
- Data & Privacy
- Emerging Technology
While technology inspires awe and is seen as essential for solving future problems, there's growing concern about its negative impacts, particularly on privacy and jobs.
Ipsos: Global trends 10th anniversary...Technowonder and Worry
While technology inspires awe and is seen as essential for solving future problems, there's growing concern about its negative impacts, particularly on privacy and jobs. -
Short Trend Summary
Organizations are moving from siloed digital projects to a more integrated, enterprise-wide approach to digital transformation, driven by the need for a unified data environment.
Strategic Shift to System-wide Digitalization- AI-Driven Transformation
- The Blurring of Physical and Digital Realities
- Data management
- Digital Transformation
- Organizational Structure
- Business & Commerce
- Data & Privacy
- Emerging Technology
Organizations are moving from siloed digital projects to a more integrated, enterprise-wide approach to digital transformation, driven by the need for a unified data environment.
Siemens: Industrial Metaverse Research StudyStrategic Shift to System-wide Digitalization
Organizations are moving from siloed digital projects to a more integrated, enterprise-wide approach to digital transformation, driven by the need for a unified data environment. -
Short Trend Summary
Nonprofits are increasingly leveraging AI, but responsible implementation is crucial to avoid bias and build trust.
Responsible AI Adoption- AI-Driven Transformation
- Authenticity and Transparency Reign Supreme
- Values-Driven Consumption
- Donor engagement
- Nonprofit operations
- Service delivery
- Business & Commerce
- Data & Privacy
- Emerging Technology
Nonprofits are increasingly leveraging AI, but responsible implementation is crucial to avoid bias and build trust.
HubSpot: Nonprofit marketing and fundraising...Responsible AI Adoption
Nonprofits are increasingly leveraging AI, but responsible implementation is crucial to avoid bias and build trust. -
Short Trend Summary
Healthcare is shifting from transactional interactions to a relationship-based model focused on personalized, preventive care, enabled by data integration and intelligent platforms.
Relationship-Based Care- AI-Driven Transformation
- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Data management
- Healthcare providers
- Insurance companies
- Patient Care
- Pharmacies
- Business & Commerce
- Data & Privacy
- Health & Wellness
Healthcare is shifting from transactional interactions to a relationship-based model focused on personalized, preventive care, enabled by data integration and intelligent platforms.
Publicis Sapient: Guide to Next...Relationship-Based Care
Healthcare is shifting from transactional interactions to a relationship-based model focused on personalized, preventive care, enabled by data integration and intelligent platforms. -
Short Trend Summary
Regulatory challenges and policy uncertainty are creating headwinds for European tech, impacting investor confidence and growth.
Regulatory Uncertainty- Navigating Global Uncertainty
- Innovation
- Investment
- Policy
- Regulation
- Business & Commerce
- Data & Privacy
- Government & Politics
Regulatory challenges and policy uncertainty are creating headwinds for European tech, impacting investor confidence and growth.
Atomico: State of European tech...Regulatory Uncertainty
Regulatory challenges and policy uncertainty are creating headwinds for European tech, impacting investor confidence and growth. -
Short Trend Summary
Governments are increasingly focusing on AI governance to ensure safe, secure, and trustworthy AI development and deployment, addressing ethical concerns and potential societal impacts.
Proactive AI Governance- AI-Driven Transformation
- Authenticity and Transparency Reign Supreme
- Navigating Global Uncertainty
- AI development
- Data Privacy
- Ethical AI
- Data & Privacy
- Emerging Technology
- Government & Politics
Governments are increasingly focusing on AI governance to ensure safe, secure, and trustworthy AI development and deployment, addressing ethical concerns and potential societal impacts.
G7: Driving factors and challenges...Proactive AI Governance
Governments are increasingly focusing on AI governance to ensure safe, secure, and trustworthy AI development and deployment, addressing ethical concerns and potential societal impacts. -
Short Trend Summary
The decline of third-party cookies is forcing news organizations and brands to explore new, privacy-focused monetization models.
Privacy-Focused Monetization- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Consumer Behavior
- Data Privacy
- Digital Advertising
- News Media
- Brands & Advertising
- Data & Privacy
- Media & Information
The decline of third-party cookies is forcing news organizations and brands to explore new, privacy-focused monetization models.
Ipsos: What the future newsPrivacy-Focused Monetization
The decline of third-party cookies is forcing news organizations and brands to explore new, privacy-focused monetization models. -
Short Trend Summary
The industry is shifting towards consumer choice and privacy-preserving data solutions like clean rooms.
Privacy-Focused Data- Authenticity and Transparency Reign Supreme
- Values-Driven Consumption
- Advertising
- Data Analytics
- Data Collection
- Cybersecurity
- Data & Privacy
The industry is shifting towards consumer choice and privacy-preserving data solutions like clean rooms.
Kantar: 2025 media trends and...Privacy-Focused Data
The industry is shifting towards consumer choice and privacy-preserving data solutions like clean rooms. -
Short Trend Summary
With the decline of third-party cookies, brands are shifting to first-party data and contextual advertising to maintain privacy compliance and build consumer trust.
Privacy-First Marketing- Authenticity and Transparency Reign Supreme
- Values-Driven Consumption
- Consumer Privacy
- Data Analytics
- Digital Advertising
- Brands & Advertising
- Cybersecurity
- Data & Privacy
With the decline of third-party cookies, brands are shifting to first-party data and contextual advertising to maintain privacy compliance and build consumer trust.
Aeroplane 2025: Branding trends reportPrivacy-First Marketing
With the decline of third-party cookies, brands are shifting to first-party data and contextual advertising to maintain privacy compliance and build consumer trust. -
Short Trend Summary
Consumers desire personalized experiences but are increasingly concerned about data privacy, requiring businesses to find a balance between these competing demands.
Privacy and Personalization Paradox- Authenticity and Transparency Reign Supreme
- Values-Driven Consumption
- Data Analytics
- E-commerce
- Marketing
- Business & Commerce
- Consumer Attitudes
- Data & Privacy
Consumers desire personalized experiences but are increasingly concerned about data privacy, requiring businesses to find a balance between these competing demands.
Qualtrics: 2025 Consumer Trends ReportPrivacy and Personalization Paradox
Consumers desire personalized experiences but are increasingly concerned about data privacy, requiring businesses to find a balance between these competing demands.