emerging
Dimensionalized Media Experiences
Gaming and immersive technologies are reshaping media consumption, with AI poised to further enhance interactivity and depth.
Timeframe
near-term
Categories
Subcategories
Detailed Analysis
Gaming has become a mainstream media channel, influencing wider culture and redefining our relationship with media. It has introduced sophisticated interactivity, depth through 3D environments, and early encounters with AI. "Gaming has brought us so much more than computerised competition. It is redefining our media, our interfaces and our content." AI is set to supercharge this trend by enabling more democratized game creation, creating more realistic and autonomous NPCs, and capturing real-world environments for interactive experiences. This will lead to more immersive and personalized media experiences, blurring the lines between the physical and virtual worlds.
Context Signals
3 billion gamers globally, 60% on mobile (Newzoo)
Growth of eSports and its influence on mainstream culture
Emergence of spatial computing and AR/VR headsets like Apple Vision Pro
Edge
AI-powered virtual worlds could become personalized entertainment hubs, offering tailored experiences and interactive narratives.
The rise of metahumans and virtual influencers could transform marketing and advertising, creating new opportunities for brand engagement.
AI-generated 3D environments could revolutionize industries beyond entertainment, such as architecture, education, and healthcare.
